Content Intelligence Industry Overview
The content intelligence market is fragmented and consists of several major players, including Adobe Inc and Scoop. It, and OpenText Corporation. The vendors are enhancing their reach, leveraging strategic collaborative initiatives and acquisitions as a competitive advantage to capture market share.
- March 2023 - IBM and Adobe collaborated to help marketing and creative firms optimize their content supply chains. The content supply chain creates, manages, reviews, deploys, and analyzes the content by linking people, processes, tools, insights, and working methods into a unified workflow and providing stakeholders with end-to-end visibility.
- February 2023 - Adobe Experience Cloud includes additional AI features for personalizing digital encounters. Adobe Sensei GenAI is a new copilot for marketers and other customer experience teams to leverage across many Adobe Experience Cloud applications for several use cases, like asset creation and personalization across the customer journey.
Content Intelligence Market Leaders
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M-Files Corporation
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Adobe Inc.
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Scoop.it
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OpenText Corporation
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Curata, Inc.
- *Disclaimer: Major Players sorted in no particular order