Content Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Content Marketing Market is Segmented by Component (Software and Service), Platform (Blogging, Videos, Infographics, Case Studies, and Other Platforms), End-User Industry (Retail, BFSI, Media and Entertainment, Telecom, and Other End-User Industries), Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Content Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Content Marketing Industry Overview

The content marketing market is fragmented, with a large number of key players operating in the market, including Adobe Inc., HubSpot Inc., Contently Inc., and several others. The players operating in the market are undergoing strategic initiatives such as mergers, acquisitions, partnerships, product launches, and others to remain competitive in the market and constitute significant market share.

  • November 2022 - UberStrategist, a North American public relations and full-service marketing agency that serves global video game, entertainment, and technology clients, acquired the Raleigh-based content marketing agency VirTasktic.
  • February 2022 - GroupM launched the Australian INCA, a purpose-built AI-powered, brand-safe, influencer and content marketing platform. Intuitive data-driven planning, a network of creators, workflow management, content amplification, analytics, and optimization capabilities are the core of INCA's platform. INCA is part of GroupM's portfolio of tech-driven specialty media products that includes addressable TV and addressable content, programmatic, social, and search expertise.

Content Marketing Market Leaders

  1. Adobe Inc.

  2. Contently Inc.

  3. HubSpot Inc.

  4. Brafton Inc.

  5. Contentoo B.V.

  6. *Disclaimer: Major Players sorted in no particular order
Content Marketing Market Concentration