Croatia E-commerce Market Share

Market Share of Croatia E-commerce Industry

Amazon, eBay, and AliExpress are the most popular international E-commerce platforms in Croatia. The largest local sites are eKupi (Croatian platform similar to Amazon), Emmezeta (furniture store), and Konzum (grocery store). Mall, Zuti klik, and Abrakadabra are also popular eCommerce platforms, while the currently fastest growing online store is PinkPanda (cosmetics).

• November 2021 - eKupi (eBuy), Croatia's largest domestic online firm, has reached a new milestone in the fast-growing field of Croatian e-commerce. In 2020, firm sales for the M SAN Group climbed by 25.9% to HRK 50 million, or HRK 374.3 million. In addition, it earned HRK 4.5 million in profit. eKupi aims to become one of the region's leading e-commerce players.
• November 2021 - Croatia's largest domestic distributor and second-largest firm, Orbico Group (previously Agrokor), has entered the e-commerce industry. Orbico's web perfumery FABUspot, which was launched in 2021, has already finished third in the Web Retailer Award 2021, the largest e-commerce competition in the Adriatic region. Moreover, the company will target to increase its reach in the near future.

Croatia E-commerce Market Leaders

1. Ekupi d.o.o

2. Bauhaus.hr

3. Pevex.hr

4. Sancta Domenica d.o.o.

5. Fliba d.o.o.

*Disclaimer: Major Players sorted in no particular order