How big is the Customer Analytics Market?

The Customer Analytics Market size is expected to reach USD 12.45 billion in 2024 and grow at a CAGR of 19.01% to reach USD 29.73 billion by 2029. Read More

What is the current Customer Analytics Market size?

In 2024, the Customer Analytics Market size is expected to reach USD 12.45 billion. Read More

Who are the key players in Customer Analytics Market?

Adobe Systems Inc., IBM Corporation, Oracle Corporation, Salesforce.Com Inc. and SAS Institute Inc. are the major companies operating in the Customer Analytics Market. Read More

Which is the fastest growing region in Customer Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Customer Analytics Market?

In 2024, the North America accounts for the largest market share in Customer Analytics Market. Read More

What years does this Customer Analytics Market cover, and what was the market size in 2023?

In 2023, the Customer Analytics Market size was estimated at USD 10.08 billion. The report covers the Customer Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Customer Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Customer Analytics Market - Size, Trends & Industry Share

Customer Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Customer Analytics Software Market is Segmented by Deployment Type (On-Premise and Cloud-Based), Solution (Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting Tools, Voice of Customer, ETL, and Analytical Modules/Tools), Organization Size (Small and Medium Enterprises and Large Enterprises), Service (Managed Service and Professional Service), End-User Industry (Telecommunications and IT, Travel and Hospitality, and Retail), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

Customer Analytics Industry Overview

The market for consumer analytics is highly fragmented, with fierce competition from established and developing businesses. By spending on R&D and player acquisitions, these players hope to acquire an advantage over their competitors through new product development. Adobe Systems Inc., IBM Corporation, and Oracle Corporation are critical participants in the industry under consideration.

March 2022 - Adobe introduced a new Customer Journey Analytics for Adobe's Experience Cloud. Adobe launched a new experimentation tool in experience analytics that allows organizations to test real-world scenarios and evaluate the results to understand how little changes can affect the overall customer experience across their various products. Adobe Customer Data Platform (CDP) and Customer Journey Analytics have also been combined to improve Adobe's capacity to uncover customer segments.
June 2022 - Salesforce introduced new Customer 360 technologies that combine marketing, commerce, and service data on a single platform, allowing businesses to connect, automate, and customize every encounter and develop trusted relationships at scale.
December 2022 - Acquia, the open digital experience provider, announced changes to its customer data platform (CDP) that expand support for business marketing teams. The additional features broaden how marketers and data scientists can engage with information managed by Acquia CDP and reinforce the product's important position in composable customer data initiatives. Acquia CDP is a component of Acquia Digital Experience Platform (DXP), the industry's first open platform for combining content and data to create world-class digital consumer experiences.