Czech Republic Market Size (2024 - 2029)

The e-commerce market size in the Czech Republic has experienced steady growth, positioning it as a significant consumer market in Europe. This expansion is driven by a shift in consumer behavior towards online shopping, accelerated by the COVID-19 pandemic, which has led to lasting changes in purchasing patterns. Czech consumers exhibit sensitivity to price and quality, often seeking affordable options, including from foreign markets. The market's infrastructure supports cross-border shopping, with international retailers gaining traction by offering superior digital payment and delivery options. However, economic factors such as high inflation and interest rates are impacting consumer spending power, which may influence the overall market size and revenue potential for e-commerce platforms.

Market Size of Czech Republic Industry

Czech Republic E-Commerce Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.00 %
Market Concentration High

Major Players

Czech Republic E-Commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Czech Republic E-Commerce Market Analysis

In Europe, the e-commerce business has grown quickly over the past few years, giving online retailers in many different fields exciting new opportunities.The Czech Republic is a big e-commerce market and one of the largest consumer markets in Europe. It has grown steadily over the past few years.During the projected period, the e-commerce market in the Czech Republic is anticipated to register a CAGR of 9%.

  • Czech consumers are considered sensitive to two aspects: price and quality. Prices are usually quality standards, but the Czechs still prefer cheaper solutions. As with ecological and healthy products, local brands in the country are getting more attention. E-commerce solutions are intelligent solutions that facilitate cross-border shopping, and people in the country look for cheaper alternatives in foreign markets.
  • During the COVID-19 outbreak, a significant number of people used online shopping. After the pandemic, the change persisted as e-commerce evaluated consumer preferences and purchasing patterns and provided a variety of incentives, like fast home deliveries, to keep these loyal customers.
  • The country has established itself as a dynamic and new field for e-commerce. International traders can retain their own by providing citizens with a more established e-commerce infrastructure than Czech traders.
  • Cash payments are still an essential feature of this market. International merchants must focus on providing cards to overcome this, as this method will overtake cash by 2023. The Czech Republic's e-commerce distribution market is developing rapidly. Click and collect is an important feature, but there are also options for quick couriers. Foreign merchants can set themselves apart from their domestic competitors by providing secure and simple digital payment options and fast and reliable delivery.
  • The Czech National Bank increased the benchmark interest rate to 7% in June 2022 after the inflation rate hit 16% in May 2022. These factors are preventing e-commerce from providing more discounts or robust promotional offers. Because of rising inflation, the Czech populace has less disposable cash, and they are less inclined to make frivolous purchases. This will affect the revenue that e-commerce platforms make.

Czech Republic E-Commerce Industry Segmentation

An e-commerce marketplace is a place or website where customers can look at goods from many different sellers, shops, or even individuals.The third-party providers are in charge of manufacturing and delivery, and the marketplace owner is in charge of customer acquisition and payment processing. B2B and B2C e-commerce are separate segments of the Czech Republic's e-commerce market. The market under study is further broken down into consumer electronics, fashion and clothing, food and beverage, and furniture and home by B2C e-commerce.

The Czech Republic e-commerce market is segmented by B2C eCommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B eCommerce.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By B2C ecommerce
Market size (GMV) for the period of 2018-2028
Market Segmentation - by Application
Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce
Market size for the period of 2018-2028
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Czech Republic Market Size Summary

The Czech Republic's e-commerce market is experiencing robust growth, positioning itself as a significant player within Europe. This expansion is driven by a shift in consumer behavior towards online shopping, accelerated by the COVID-19 pandemic, which has led to lasting changes in purchasing patterns. The market is characterized by a strong preference for price-sensitive and quality-conscious consumers, with a notable interest in local brands and cross-border shopping for better deals. The e-commerce landscape is evolving with advancements in digital payment solutions and logistics, such as click and collect services and quick courier options, which are crucial for enhancing customer experience and maintaining competitiveness. Despite challenges like high inflation and a preference for cash payments, the market continues to develop, with international traders leveraging established e-commerce infrastructure to attract Czech consumers.

The Czech e-commerce sector is moderately competitive, with key players like Alza.cz, Notino, and Rohlik Group investing in technological advancements and logistics to improve service delivery and expand market reach. The fashion and electronics sectors dominate the market, with a significant portion of consumers using smartphones and tablets for online purchases. The rise in demand for organic and natural products post-pandemic has also influenced consumer preferences, leading to increased online shopping for these goods. Partnerships and strategic investments, such as those by Mondi Group and BWX, are enhancing packaging solutions and product offerings, further driving market growth. The shift towards online retail is evident as companies like Mall Group transition from brick-and-mortar stores to focus on their online presence, reflecting the changing dynamics of consumer engagement in the Czech Republic.

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Czech Republic Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Key market trends and share of e-commerce of total retail sector

    4. 1.4 Impact of COVID-19 on the e-commerce sales

  2. 2. MARKET SEGMENTATION

    1. 2.1 By B2C ecommerce

      1. 2.1.1 Market size (GMV) for the period of 2018-2028

      2. 2.1.2 Market Segmentation - by Application

        1. 2.1.2.1 Beauty & Personal Care

        2. 2.1.2.2 Consumer Electronics

        3. 2.1.2.3 Fashion & Apparel

        4. 2.1.2.4 Food & Beverage

        5. 2.1.2.5 Furniture & Home

        6. 2.1.2.6 Others (Toys, DIY, Media, etc.)

    2. 2.2 By B2B ecommerce

      1. 2.2.1 Market size for the period of 2018-2028

Czech Republic Market Size FAQs

The Czech Republic Market is projected to register a CAGR of 9% during the forecast period (2024-2029)

Alza.cz, Notino, SRO, Mall.cz, Aukro SRO and Rohlik.cz are the major companies operating in the Czech Republic Market.

Czech Republic E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)