Market Trends of Dairy Based Beverages Industry
This section covers the major market trends shaping the Dairy Based Beverages Market according to our research experts:
Rising Demand for Drinkable Yogurt
The demand for drinkable yogurt has been witnessed with an increasing trend in the past few years owing to its unique taste and its functional properties over other dairy-based beverages. These drinks provide a rich amount of nutrients, like vitamin D, calcium, potassium, magnesium, and vitamin A. They can, therefore, provide positive nutrition and help reduce nutrition deficiency. Also, the frequent product launches by the leading players such as aloe vera infused yogurt drinks and ragi infused yogurt drinks in the market have further boosted the dairy beverages market.
Asia-Pacific Remains the Fastest Growing Market
North America and Europe hold a major market share in the global dairy beverage market. Asia-Pacific is the fastest-growing market due to growing health concern issues, an increase in disposable income level, increasing number of working women population, and rising population are the key issues that lead to boosting the market. Probiotics, functional dairy and natural colors combined with Asia’s rapidly changing lifestyle and health needs are among the top factors driving industry growth in the region.
