Market Share of Dairy Cream Industry
The dairy cream market is highly competitive as it comprises regional and international competitors. The leading players in the market enjoy a dominant presence worldwide. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio so that they can cater to the requirements of various product segments, especially sour cream, fresh cream, and whipping cream. Companies compete on different factors, including product offerings, quality, price, functionality, size, packaging, and marketing activities, to gain a competitive advantage in the market. Key players in the market include Dairy Farmers of America Inc., Fonterra Co-operative Group, Arla Foods, Agropur Cooperative, Gujarat Co-operative Milk Marketing Federation Ltd (Amul), and Nestle SA.
Key players in this market are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers. For instance, in January 2023, The Bega Group expanded its product offerings and introduced cream cheese products derived from locally sourced milk. The product can be suitable for baking and cooking recipes and also ideal for snacking as a spread. The Bega Cream Cheese can be purchased from Woolworths and independent stores in Australia.
Dairy Cream Market Leaders
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Fonterra Co-operative Group
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Dairy Farmers of America Inc.
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Arla Foods
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Agropur Cooperative
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Gujarat Co-operative Milk Marketing Federation Ltd (Amul)
*Disclaimer: Major Players sorted in no particular order
