Market Trends of Dairy Snack Industry
This section covers the major market trends shaping the Dairy Snack Market according to our research experts:
Surging Demand for Nutritious and Healthy On-The-Go Snacking
Globally, consumers are increasingly looking for snacks that deliver health benefits, taste good, and offer a healthy snacking experience. Healthy dairy snacks have been made because people care more about their health and are more willing to try new things. Demand for dairy snack products is going up because people are becoming more health-conscious, health problems are popping up because of sedentary lifestyles, and people are moving away from supplements and toward dairy products that are fortified. This changing trend has led manufacturers to come up with variants, like low-fat, calcium-rich, and lactose-free variants, in the market studied. In addition, the demand for dairy snacks is increasing at a faster pace, and they are becoming extremely popular, especially among working-class people, teenage children, and bachelors. Many popular snack foods, such as chips, candy, and snack mixes, are high in calories, fat, and excess sugar. Healthy alternatives, like dairy snacks, are easy to grab on the go and are full of vitamins, minerals, and energy that the body needs. This is helping to grow the market. For example, in May 2021, Food Union started selling bifido yogurts and ice cream, which were based on curd snacks. The company says that the antioxidants in these products make them good choices for snacks because they are healthy.
Europe Dominates the Market Growth
Europe dominates the worldwide dairy snack market. The biggest markets in this region are Germany, France, and the United Kingdom. In the United Kingdom, consumers are trying to achieve a healthy lifestyle. Consumers are also more focused on making choices with regard to their formal healthcare options that would help improve their health and wellness. This trend is increasing the demand for dairy snacks, as they have probiotics and various other health-beneficial properties. High growth is projected for low-calorie frozen yogurt, ice creams, and other dairy snacks, owing to the low sugar content of these products. Consumers' desire for products that are high in protein or fiber, contain zero or low sugar, and are minimally processed is expected to boost the demand for dairy snacks in the European market. For instance, in February 2021, Nick's, a Swedish ice cream brand, expanded its range of sugar-free ice cream products in Germany and other European markets. Further, Germany is widely known for its long-standing dairy industry, and the resulting product is a daily part of national food consumption. The enormous selection of both dairy snack types and brands on the German market covers a multitude of consumer tastes and preferences. Therefore, these factors are expected to leverage the increase in consumption of various dairy snacks in the European region.
