Market Share of Denmark Mobile Payments Industry
Denmark's mobile payments market is moderately fragmented and is highly competitive since payments through mobile, Mobile POS, and web portals are gaining popularity fast. The brands are focusing on the compatibility of their products with wearables and utilizing technologies to stress ease of use. Companies are also collaborating with other vendors and e-commerce platforms to boost favorability in the competitive market space.
- October 2021 - PayPal Holdings Inc. pitched Zettle Terminal, a mobile device that provides contactless payments using mobile phones or cards with Tap-to-Pay technology. The device focuses on small businesses to lower point of sale (POS). The device is a touchscreen with Wi-Fi connectivity and an in-built SIM card feature. The mobile device can be combined with a compact printing dock, and small businesses can buy the combined bundle.
Denmark Mobile Payments Market Leaders
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Apple Inc.
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Google LLC (Google Pay)
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Samsung Electronics (Samsung pay)
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PayPal (Europe) S.à r.l. et Cie, S.C.A.
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Amazon Payments, Inc.
*Disclaimer: Major Players sorted in no particular order
