Market Trends of Global Dental Floss Industry
This section covers the major market trends shaping the Dental Floss Market according to our research experts:
Waxed Dental Floss Segment Is Expected to Witness Growth Over the Forecast Period
Waxed dental floss is expected to hold a significant market share over the forecast period. The major reason propelling the growth of this segment is the increasing aging population and oral problems. For instance, in October 2020, according to the World Health Organization, it is estimated that 2.3 billion people suffer from dental caries of permanent teeth, and more than 530 million children suffer from caries of primary teeth globally.
While, as per the world health organization study published in 2020, Oral hygiene involves the daily practice of careful, frequent tooth and gingival oral hygiene involves the daily practice of careful, frequent tooth and gingiva brushing, combined with the use of waxed dental floss between teeth to remove food particles and tartar accumulation. Proper oral hygiene can prevent dental problems, most commonly, dental caries, gingivitis, periodontal diseases, and halitosis (WHO, 2020). The same studies also revealed that proper oral hygiene is necessary to aid in the healing and regeneration of oral tissues stemming from oral pathologic conditions, including, gingivitis, periodontitis, and dental trauma such as subluxation, oral cysts, and following wisdom tooth extraction. Thus, for maintaining proper oral hygiene demand for waxed dental floss is rising continuously which is boosting the growth of the market.
These waxed dental flosses have added advantages as they contain essential oils and enzymes, resulting in effective plaque removal. In addition, waxed dental floss is also available in a polymer coating, which prevents shredding and provides effortless plaque removal. The key players in the market are also investing in natural wax ingredients to produce and commercialize natural dental floss, majorly made up of three natural waxes, namely jojoba, carnauba, and beeswax, further fueling the market's growth.
North America Dominates the Market, and it is Expected to do Same during the Forecast Period
North America is anticipated to dominate the market share of the dental floss market throughout the forecast period. The rising prevalence of oral diseases and the established healthcare infrastructure are expected to be the major factors propelling the market's growth in this region. For instance, in 2021, the American Academy of Periodontology estimated that more than 55% of American adults above 30 years of age have periodontitis in one or more teeth; the more advanced form of periodontal disease was equivalent to approximately 64.7 million Americans.
Moreover, there is a steady increase in the number of geriatric populations that require regular dental check-ups and assistance. This has also contributed to the growth of the market studied in the United States. For instance, in February 2021, as per the United States Census data and Simmons National Consumer Survey (NHCS), it was reported that 25.62 million United States residents used manual toothbrushes five or more times, and 14.13 million United States residents used store-brand dental floss/flossers/picks eight or more times within a week in 2020.
Additionally, awareness of the importance of oral hygiene to the overall health of the country is also driving the market growth. For instance, in June 2021, The American Dental Association (ADA) is also known to spread awareness among United States citizens about the benefits of oral hygiene. The Protection and Affordable Care Act (PACA) has helped create an organized and competitive market for health insurance by offering private health insurance coverage that lowers the out-of-pocket costs for health and dental services. Thus, owing to the aforementioned factors, the market is expected to grow significantly during the forecast period.
