Dental Fluoride Treatment Market Size (2024 - 2029)

The dental fluoride treatment market is projected to experience significant growth, driven by increasing awareness of dental care and the rising prevalence of dental caries. The market's expansion is further supported by a shift in consumer purchasing patterns towards online shopping, a trend that gained momentum during the pandemic. Despite the initial impact of COVID-19, which led to reduced retail visits and lower sales volumes, the market is expected to recover and grow. Factors such as the high incidence of oral diseases and the importance of maintaining dental hygiene are anticipated to boost demand for dental fluoride products. However, a lack of awareness about treatment options may pose a challenge to the market's growth.

Market Size of Dental Fluoride Treatment Industry

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Dental Fluoride Treatment Market  Summary
Study Period 2021 - 2029
Base Year For Estimation 2023
CAGR 8.10 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Dental Fluoride Treatment Market  Major Players

*Disclaimer: Major Players sorted in no particular order

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Dental Fluoride Treatment Market Analysis

The dental fluoride treatment market is expected to register a CAGR of 8.1% during the forecast period.

The studied market was severely impacted by the pandemic in its initial phase. Major companies operating in the oral care segment reported a shift in consumer preference toward online consultations, resulting in fewer visits to the retail shops, which led to lower sales volume during the outbreak. Moreover, several studies have been conducted that demonstrate the effect of COVID-19 on dental care. For instance, the German Society of Dentistry and Oral Medicine (DGZMK) has stressed the importance of dental health and the systemic relevance of dentistry, especially during the pandemic, and published a research article in December 2021. As per their survey, 39.1% of the total participant doctors treated fewer than 600 patients per quarter and 59.9% treated over 600 patients per quarter. As a result of such imbalances, the patient population adopted fewer dental fluoride products. However, as per the analysis, the post-pandemic phase witnessed a major shift in the preference toward online shopping. For instance, as per the annual report by Colgate, in 2021, during the COVID-19 pandemic, the company experienced disruptions in certain channels, including travel retail. It was also observed that the purchasing patterns of the consumers, considering the nature and frequency of visits by consumers to retailers, dental and health professionals, as well as a shift, in many company's segments, to purchasing the products online. Thus, such a scenario is expected to have a positive impact on the market's growth over the coming years.

Furthermore, factors such as the increasing prevalence of dental caries coupled with rising awareness of dental care are expected to increase market growth.

As per a March 2022 update by the WHO, it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also very common, with almost 10% of the global population affected every year. High incidences of tooth loss increase the demand for oral care and thus expedite the market's growth. Oral health awareness is another factor augmenting the overall market's growth. According to an article published by the Medical Education and Research Institute (MFMER) in October 2021, oral bacteria and the inflammation associated with a severe form of gum disease (periodontitis) might play a role in some diseases. Thus, the research organization suggests brushing twice a day, using mouthwash, and scheduling regular dental check-ups to maintain dental hygiene. This research is anticipated to drive awareness of dental hygiene among the target population and drive the overall market's growth.

Similarly, a survey result published by the ADA in June 2022 stated that toothpaste is the most commonly used means for maintaining better oral care in the United States, and, according to the survey data, 71.07 million Americans used toothpaste more than four times on an average day in 2020. This adoption and usage of toothpaste for oral hygiene is anticipated to drive the demand for dental fluoride products. Thus, the above-mentioned factors are expected to contribute to the market's growth.

However, the lack of awareness about treatment options is expected to hinder the growth of the market.

Dental Fluoride Treatment Industry Segmentation

As per the scope, dental fluoride treatment deals with preventing tooth decay/ dental caries. The Dental Fluoride Treatment Market is segmented By Product (Gels, Toothpaste, Mouth rinse, Varnish, Supplements, and Others) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Product
Gels
Toothpaste
Mouth rinse
Varnish
Supplements
Others
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa
GCC
South Africa
Rest of Middle East and Africa
South America
Brazil
Argentina
Rest of South America
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Dental Fluoride Treatment Market Size Summary

The dental fluoride treatment market is poised for significant growth, driven by increasing awareness of oral health and the rising prevalence of dental caries. The market experienced a downturn during the pandemic due to a shift in consumer behavior towards online consultations and shopping, which impacted retail sales. However, this shift is now seen as a catalyst for future growth, as it has led to increased online purchasing of dental care products. The demand for dental fluoride treatments is further bolstered by the high incidence of oral diseases globally, which underscores the importance of dental hygiene. The market is also witnessing a surge in the adoption of fluoride-based toothpaste, supported by research highlighting their benefits in maintaining dental health. Product innovations and launches, such as BioMin F toothpaste, are expected to enhance market dynamics, offering advanced solutions for dental care.

North America is anticipated to hold a significant share of the global dental fluoride treatment market, attributed to heightened awareness of oral hygiene, increased healthcare spending, and a robust healthcare infrastructure. The region's market growth is further supported by a high frequency of dental visits and strategic initiatives by major players in the oral care sector. Companies are focusing on mergers, acquisitions, and new product developments to expand their market presence and product offerings. Collaborative efforts, such as those between Grin Natural and TeleDentists, aim to improve oral health literacy and access to dental products. The competitive landscape is characterized by the presence of key players like Philips, Colgate, and Dentsply Sirona, who are actively engaging in product innovation and strategic partnerships to drive market growth.

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Dental Fluoride Treatment Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Prevalence of Dental Caries

      2. 1.2.2 Rise in Awareness Regarding Oral Health and Hygiene

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Awareness about Treatment Options

    4. 1.4 Porter's Five Force Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Product

      1. 2.1.1 Gels

      2. 2.1.2 Toothpaste

      3. 2.1.3 Mouth rinse

      4. 2.1.4 Varnish

      5. 2.1.5 Supplements

      6. 2.1.6 Others

    2. 2.2 Geography

      1. 2.2.1 North America

        1. 2.2.1.1 United States

        2. 2.2.1.2 Canada

        3. 2.2.1.3 Mexico

      2. 2.2.2 Europe

        1. 2.2.2.1 Germany

        2. 2.2.2.2 United Kingdom

        3. 2.2.2.3 France

        4. 2.2.2.4 Italy

        5. 2.2.2.5 Spain

        6. 2.2.2.6 Rest of Europe

      3. 2.2.3 Asia-Pacific

        1. 2.2.3.1 China

        2. 2.2.3.2 Japan

        3. 2.2.3.3 India

        4. 2.2.3.4 Australia

        5. 2.2.3.5 South Korea

        6. 2.2.3.6 Rest of Asia-Pacific

      4. 2.2.4 Middle East and Africa

        1. 2.2.4.1 GCC

        2. 2.2.4.2 South Africa

        3. 2.2.4.3 Rest of Middle East and Africa

      5. 2.2.5 South America

        1. 2.2.5.1 Brazil

        2. 2.2.5.2 Argentina

        3. 2.2.5.3 Rest of South America

Dental Fluoride Treatment Market Size FAQs

The Dental Fluoride Treatment Market is projected to register a CAGR of 8.10% during the forecast period (2024-2029)

Philips, Colgate, DMG Dental, VOCO GmbH and Dentsply Sirona are the major companies operating in the Dental Fluoride Treatment Market.

Dental Fluoride Treatment Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)