Market Size of Deodorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.80 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Deodorant Market Analysis
The global deodorant market is projected to register a CAGR of 6.8% during the forecast period.
- Currently, the deodorant market is experiencing steady growth globally. The growing demand for natural ingredients in deodorant products is driving the sales of organic deodorants in the United States. Lighter scents, such as deodorants and body mists, are popular among young people. This prompted the deodorant market size.
- As young consumers are attracted to natural products, this provides an excellent opportunity for companies to innovate products using natural ingredients to increase their market share. Emerging countries, such as India, where the concentration of the young population is high, are projected to offer potential opportunities for companies to grow.
- Changing lifestyles and increase in product availability are various factors boosting sales in developing regions. Additionally, the rising awareness about hygiene results from consumer awareness and the socialization of consumers. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Hence, for the middle-income group, companies are launching cheap and effective products.
- For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of USD 10.00 for each refill starter kit and USD 8.00 for each refill, this is one of the most affordable refill options on the market.
Deodorant Industry Segmentation
The term "deodorant" refers to a substance applied to the skin to prevent or mask the unpleasant odor resulting from the breakdown of perspiration by bacteria, for instance, in the armpits, feet, or groin.
The global deodorant market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into sprays, creams, roll-ons, and other product types. Based on distribution channels, the market is segmented into Supermarkets/Hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels. Also, the study analyzes the deodorant market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Spray | |
| Creams | |
| Roll-on | |
| Other Product Types (Wipes, Gel, Sticks, etc.) |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies & Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channel |
| Geography | |||||||||
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Deodorants Market Size Summary
The global deodorant market is experiencing steady growth, driven by a rising demand for natural and organic ingredients, particularly in regions like the United States. This trend is largely fueled by younger consumers who prefer lighter scents and are increasingly attracted to products with natural components. Companies are seizing this opportunity to innovate and expand their market share, especially in emerging markets such as India, where a significant young population presents potential growth opportunities. The market is also benefiting from changing lifestyles, increased product availability, and heightened consumer awareness about hygiene, which is seen as a sign of good etiquette. This has led to a surge in demand for affordable and effective deodorant options, catering to the middle-income group.
In Europe, there is a strong consumer preference for natural, organic, and sustainable formulations, with a demand for products that offer convenience and novel fragrances. Leading brands are focusing on product innovation and strategic partnerships to enhance their market presence. The competitive landscape is dominated by multinational players like Procter & Gamble, Unilever, and L'Oréal, who are actively launching new products and engaging in collaborations to expand their reach. The market is characterized by a focus on sustainable packaging and formulations free from harmful ingredients, reflecting a growing consumer inclination towards eco-friendly and sustainable consumption. This dynamic environment is expected to drive continued growth in the deodorant market over the forecast period.
Deodorants Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Spray
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2.1.2 Creams
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2.1.3 Roll-on
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2.1.4 Other Product Types (Wipes, Gel, Sticks, etc.)
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies & Drug Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channel
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Deodorants Market Size FAQs
What is the current Deodorants Market size?
The Deodorants Market is projected to register a CAGR of 6.80% during the forecast period (2024-2029)
Who are the key players in Deodorants Market?
Revlon, Inc., Unilever PLC, Procter & Gamble Company, Maxingvest AG (Beiersdorf AG) and L'Oréal S.A. are the major companies operating in the Deodorants Market.
