Dietary Supplements Market Trends

Statistics for the 2023 & 2024 Dietary Supplements market trends, created by Mordor Intelligence™ Industry Reports. Dietary Supplements trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Team License

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Corporate License

$8750

Book before:

Market Trends of Dietary Supplements Industry

Escalating Consumer Investment In Preventive Healthcare Products

Over the past few years, the global market has been witnessing a change from curative practices to preventive management in healthcare. The healthcare industry contributes extensively to the overall economy. Emphasis on care management, paying for value, and rising general inflation influence healthcare costs. Healthcare costs are substantially high in various regions globally, including developed countries. Such trends have prompted consumers to opt for health supplements.

Additionally, consumers have adopted a personalized approach to healthcare by investing in preventive products and services to deal with simpler metabolic disorders. Further, vegan and all-natural supplements are becoming popular. Also, global consumers have shown a greater inclination toward various supplement products that are good for gut health. Thus, probiotics witnessed substantial growth over the past few years, which in turn is driving the sales of interesting formats of supplements in the market. Therefore, the producers of dietary supplements are capitalizing on the application, formulation, and therapeutic expansion to other health benefits to regulate sales.

Dietary Supplements Market: Distribution of public healthcare expenditure on prevention (%), by service provided, Italy, 2021

Asia-Pacific Remains the Fastest Growing Market

The Asia-Pacific dietary supplements market witnessed rapid growth in developed and developing countries. The growing awareness about health supplements, growing population, and increasing disposable incomes are driving the dietary supplement market in the country. Additionally, the demand for supplements in countries like India, China, and Japan has increased in recent years owing to the considerable aging population in such developing countries. Due to the availability of raw materials, the dietary supplements market in the region is anticipated to offer significant investment opportunities, especially for herbal and ayurveda extract-based products. Moreover, partnerships between old and new players will likely support market growth in the region.

Dietary Supplements Market: Market Size (%), Global, 2021

Dietary Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)