Digestive Health Supplements Market Size (2024 - 2029)

The Digestive Health Supplements Market is experiencing growth driven by increasing consumer awareness of health and the rising prevalence of digestive disorders, particularly among the elderly. This growth is reflected in the expanding market size, as demand for gut-tailored supplements rises. Market players are responding to consumer preferences by offering products with multiple health claims and sustainable packaging options, addressing both health and environmental concerns.

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Market Size of Digestive Health Supplements Industry

Digestive Health Supplements Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 10.23 Billion
Market Size (2029) USD 13.79 Billion
CAGR (2024 - 2029) 6.14 %
Fastest Growing Market Middle East and Africa
Largest Market North America

Major Players

Digestive Health Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Digestive Health Supplements Market Analysis

The Digestive Health Supplements Market size is estimated at USD 10.23 billion in 2024, and is expected to reach USD 13.79 billion by 2029, growing at a CAGR of 6.14% during the forecast period (2024-2029).

Consumers are increasingly becoming aware of their health due to the rising occurrence of chronic health issues, fueling the demand for digestive health supplements. These supplements are vital in maintaining weight, energy levels, and overall physical health. Moreover, the rising prevalence of digestive disorders such as irritable bowel syndrome (IBS) and gastroesophageal reflux disease among the geriatric population is boosting the demand for gut-tailored supplements. Furthermore, market players offer digestive supplements with multiple claims, such as dairy-free, gluten-free, non-GMO, organic, soy-free, and vegan. They also offer supplements in eco-friendly and biodegradable packaging to cater to environmental sustainability challenges. For instance, in November 2023, Acutia, a wholly-owned subsidiary of Alltech, launched Acutia Gut Health. The supplement is claimed to be a combination of a postbiotic, a prebiotic, and L-glutamine to address digestive upset and promote gut health over time. Also, the product is packaged in refillable jars and capsuled in compostable pouches and envelopes made of post-consumer waste. 

Digestive Health Supplements Industry Segmentation

Digestive supplements are normally taken with meals for digestive purposes and because they claim to treat common forms of gut irritation, heartburn, and other ailments.

The digestive health supplement market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into prebiotics, probiotics, enzymes, and other types. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, pharmacies and drugstores, online retailers, and other distribution channels. Based on geography, the study provides an analysis of the digestive health supplement market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD).

Type
Prebiotics
Probiotics
Enzymes
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies /Drugstores
Online Retailers
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa
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Digestive Health Supplements Market Size Summary

The digestive health supplements market is experiencing significant growth, driven by increasing consumer awareness of health and the rising prevalence of chronic digestive disorders. This demand is further fueled by the aging population, particularly among seniors who are more susceptible to digestive issues. The market is characterized by a diverse range of products, including probiotics, prebiotics, and postbiotics, which are designed to support gut health and improve overall well-being. Companies are innovating by offering supplements with specific dietary claims such as dairy-free, gluten-free, and vegan options, as well as eco-friendly packaging solutions to address environmental concerns. The competitive landscape is marked by key players like Amway Corp, Bayer AG, and Nestle SA, who are expanding their product portfolios through strategic mergers and acquisitions to cater to the evolving needs of consumers.

The market's expansion is also supported by the introduction of novel strains and formulations aimed at enhancing the efficacy of supplements. For instance, products targeting specific demographics, such as lactating women, are being developed to address unique health challenges. The prevalence of digestive health issues, exacerbated by lifestyle factors such as fast food consumption, is prompting consumers to seek out supplements that offer targeted relief and support. As a result, the market is poised for continued growth, with companies leveraging multi-channel marketing strategies to raise awareness and drive demand for their products. The focus on high-quality, science-backed supplements is expected to further bolster the market's trajectory in the coming years.

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Digestive Health Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Emphasis on Gut Health

      2. 1.1.2 Innovation In Flavor and Supplement Delivery Format

    2. 1.2 Market Restraints

      1. 1.2.1 Escalating Functional Food Consumption and Other Substitutes

      2. 1.2.2 Side-effects Of Supplement Consumption

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Prebiotics

      2. 2.1.2 Probiotics

      3. 2.1.3 Enzymes

      4. 2.1.4 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Pharmacies /Drugstores

      3. 2.2.3 Online Retailers

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 Spain

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 United Arab Emirates

        2. 2.3.5.2 South Africa

        3. 2.3.5.3 Rest of Middle-East and Africa

Digestive Health Supplements Market Size FAQs

The Digestive Health Supplements Market size is expected to reach USD 10.23 billion in 2024 and grow at a CAGR of 6.14% to reach USD 13.79 billion by 2029.

In 2024, the Digestive Health Supplements Market size is expected to reach USD 10.23 billion.

Digestive Health Supplements Market Report Snapshots

Digestive Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)