Digital Fitness Apps Industry Overview
The Digital Fitness Apps Market is highly fragmented as it currently consists of several large market players. Many key players in the market are in constant efforts to bring advancements. A few prominent companies are entering into collaborations and expanding their global footprint in developing regions to consolidate their positions in the market. The major player in this market includes Adidas, Nike, Firbit Inc, MyFitnessPal Inc., and Google.
In November 2022, Google unveiled that the Google Health Connect app is currently available in beta on Playstore. Health Connect was created to centralize access to health and fitness data from many qualified apps. More than ten health and fitness apps, including MyFitnessPal, Oura, and Peloton, are introducing integrations with Health Connect. Developers no longer need to create a brand-new integration because of Health Connect. According to Google, adding fresh data from Health Connect is required to develop an integration with a new app.
In September 2022, Fitbit redesigned its app in the style of Material You for the fall release of the Sense 2 and Versa 4. In advance of its arrival, Fitbit brought along its most cutting-edge smartwatches and fitness trackers to demonstrate. The business also previewed a revamped Fitbit app with Material You-inspired graphics. Along with the debut of the new hardware, a new app is planned.
Digital Fitness Apps Market Leaders
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Adidas
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Nike
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Firbit Inc
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Google
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MyFitnessPal Inc.
- *Disclaimer: Major Players sorted in no particular order
