Market Trends of Digital Industrying Software Market
Email Marketing to Hold a Significant Market Share
- Email marketing is one of the primary marketing channels, considering the number of email users is close to 3.5 billion. Businesses across the world have utilized email marketing. Broadcasting an email to a potential client or consumer that could help in closing the sale is considered email marketing.
- Generally, email marketing involves sending advertisements, and newsletters, soliciting sales, requesting donations, and requesting businesses via emails.
- Email marketing has evolved drastically over the past few years. With the advent of e-commerce and smartphones, the number of users utilizing email services has grown in the previous decade, improving email marketing reach.
- With the vast amount of user data available, companies are focusing on automating the database to streamline the process and explore new ways of email marketing. This has provided an opportunity for companies to explore automated email marketing.
- Cybersecurity poses the biggest concern, as more email accounts are compromised by phishing scams and malware contained in email attachments. As a result, consumers are less confident in email marketing, and legitimate emails may be permanently reported or blocked.
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Asia-Pacific to hold a Major Market Share
- The rise in internet penetration in countries such as India and China has brought a significant region population online. This is expected to result in a profitable opportunity for digital marketing.
- The factor mentioned above is set to result in a growth of social media presence, leading to a surge in social media-based marketing campaigns.
- Over the last few years, India has evolved into a market remarkably suited for investment in the digital space, particularly for consulting firms that assist with transitioning to the digital sphere.
- As the Digital India strategy continues to take shape, it is very clear about a "cloud first" approach. The initiative aims to move legacy and on-premise systems to a cloud-based or integrated model. This initiative would result in the country's cloud-based digital marketing software adoption.
- Startups from developing countries are slowly expanding operations onto the global battlefield through investments from players intending to herald their growth. For instance, in January 2022, The Moon Carl acquired April and June Digital Private Limited, a digital marketing agency based in Pakistan that dabbles in delivering high-end multinational e-commerce, web development, app development, and full-spectrum digital marketing solutions.
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