Digital Signage Media Player Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Digital Signage Media Player Industry Overview

The digital signage media player market comprises diverse areas in which to excel, such as hardware and software. There has been intense competition in both sectors of the market. Competitive rivalry in this industry is governed by significant players, such as 3M, Cisco, Dell, and Advantech. Profitability in the industry is significantly increasing player activity. Thus, the new players and the existing giants are adopting powerful strategies to maintain a competitive edge in the market. Therefore, the competitive rivalry in the market is high.

In April 2024, Advantech, a service automation solutions provider, introduced the UBX-110K, its latest innovation. This UHD fanless mini box computer platform is tailored specifically for the retail and hospitality signage player markets. Equipped with either the 12th-generation Intel Embedded N97 or Intel Embedded Core i3-N305 processors, the UBX-110K stands out with its three video outputs. Its software is crafted for effortless remote management, granting users seamless real-time control. These attributes collectively position the UBX-110K as the top choice for various digital signage applications, showcasing its versatility.

In June 2023, BrightSign, a digital signage firm, and MOKA Technology, a subsidiary of TCL, teamed up to develop displays with integrated content players. The collaboration focuses on a series of displays led by the MOKA BS60, which prominently features the BrightSign Built-In Platform. Notable features of the device include 4K support, both landscape and portrait orientations, an ultra-narrow bezel, 25% haze, 3H surface hardening, a slim profile under two inches, 500 nits brightness, a wide 90% color gamut, and exceptional contrast levels.