Market Size of Dishwashing Products Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 24.60 Billion |
| Market Size (2029) | USD 33.19 Billion |
| CAGR (2024 - 2029) | 6.17 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Dishwashing Products Market Analysis
The Dishwashing Products Market size is estimated at USD 24.60 billion in 2024, and is expected to reach USD 33.19 billion by 2029, growing at a CAGR of 6.17% during the forecast period (2024-2029).
The COVID-19 pandemic had a significant impact on the global dishwashing products market and considerably challenged and changed consumer behavior. The increased consciousness of health and hygiene among the global population resulting in the high demand for home care products including dishwashing products act as a driving factor for the market growth.
In the medium term, the global market is anticipated to record high demand for organic dishwashing detergents and liquids segments owing to the increased awareness about the harmful chemicals used in conventional dishwashing products. Moreover, key brands are marketing their products with attractive labels such as 100% natural and chemical-free formulations and dermatologically tested to target eco-conscious consumers. For instance, in December 2021, Unilever launched a new plant-based hand dishwashing product named Lux that's three times more renewable and 99% biodegradable.
The dishwashing products sale is dominated by offline channels, as household and kitchen cleaning goods are widely available in supermarkets/hypermarkets and convenience stores around the globe. Organized retailing is allowing the reach of private label as well as branded dishwashing products to the larger customer base across small cities and rural areas. Further, supermarket/hypermarket chains facilitate bulk purchase discounts for different brands of dishwashing products and offer a variety of products available in different sizes and packaging. In addition, the rising preference for online grocery purchases along with the rising number of e-grocery stores is likely to drive future growth in the global dishwashing products market.
Dishwashing Products Industry Segmentation
Dishwashing products are used for cleaning utensils which remove food and oil residue from cutlery, pots, and plates. The dishwashing products market is segmented by type, distribution channel, and geography. By type, the market is segmented into powder, tablets, liquid, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).
| By Type | |
| Powder | |
| Tablets | |
| Liquid | |
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores/Grocery Stores | |
| Online Stores | |
| Other Distribution Channels |
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Dishwashing Products Market Size Summary
The dishwashing products market is poised for significant growth, driven by heightened consumer awareness of health and hygiene, particularly in the wake of the COVID-19 pandemic. This increased consciousness has led to a surge in demand for home care products, including dishwashing solutions. The market is witnessing a shift towards organic and chemical-free products, as consumers become more aware of the potential harm from conventional detergents. Key brands are capitalizing on this trend by promoting products with labels such as "100% natural" and "chemical-free," targeting eco-conscious consumers. The market is predominantly driven by offline sales channels, with supermarkets and hypermarkets playing a crucial role in product distribution. However, the rise of online grocery shopping is expected to further propel market growth, offering consumers greater convenience and access to a wider range of products.
In the Asia-Pacific region, the dishwashing products market is experiencing rapid expansion due to urbanization and an increasing number of households. Consumers are investing more in home hygiene and well-equipped kitchens, with urban households adopting advanced appliances like dishwashers. Government initiatives promoting hygiene practices are also influencing consumer behavior in rural areas. The market is characterized by a diverse range of products, including soaps, liquids, and detergents, offered by numerous brands at competitive prices. The global market is highly fragmented, with major players like Procter & Gamble, Unilever, Henkel, and Reckitt Benckiser focusing on product innovation and sustainable practices. These companies are introducing environmentally friendly packaging and leveraging digital marketing strategies to attract consumers. The market's growth is further supported by the introduction of innovative products, such as those featuring natural ingredients and biodegradable components, catering to the increasing demand for sustainable and effective dishwashing solutions.
Dishwashing Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Powder
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2.1.2 Tablets
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2.1.3 Liquid
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2.1.4 Others
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores/Grocery Stores
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2.2.3 Online Stores
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2.2.4 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 Saudi Arabia
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East & Africa
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Dishwashing Products Market Size FAQs
How big is the Dishwashing Products Market?
The Dishwashing Products Market size is expected to reach USD 24.60 billion in 2024 and grow at a CAGR of 6.17% to reach USD 33.19 billion by 2029.
What is the current Dishwashing Products Market size?
In 2024, the Dishwashing Products Market size is expected to reach USD 24.60 billion.
