Market Trends of Drinkable Yogurt Industry
This section covers the major market trends shaping the Drinkable Yogurt Market according to our research experts:
Rising demand for probiotic foods and supplements
The probiotic foods are mainly driven by the robust demand for health-based products, among consumers, as probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Therefore, yogurt is one of the highest consumed probiotic food products, its market has been witnessed with a significantly increasing trend. Also, with the increasing internet penetration, the online market for the purchase of food items including probiotic foods and supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online yogurt space.
Asia Pacific region to the drive the global drinkable yogurt market
Asia-Pacific is the dominant market for drinkable yogurt, driven by the consumer awareness of probiotic products and supported regulatory environment. The region accounts for a market share of 40%, globally. Drinkable yogurt sales started in Japan with the introduction of Yakult in 1935. The supported FOSHU (Foods for Specified Health Uses) regulation in Japan has driven the market. China and India are the fastest-growing markets, in Asia, driven by changing lifestyles, rising income among the young population, and growing health concerns among consumers. Trust among foreign brands has increased significantly, which has encouraged companies to launch new flavors in the market.
