Dry Shampoo Market Size (2024 - 2029)

The dry shampoo market is experiencing growth driven by its unique ability to absorb oil without water, catering to consumers with fast-paced lifestyles and those living in polluted urban areas. The shift towards natural and organic products, alongside water scarcity in developing regions, is enhancing the market's appeal. The increasing preference for waterless products and the rapid expansion of online retail channels are further contributing to the market's expansion. Additionally, the influence of digital beauty bloggers and the rise of e-retailing platforms are supporting the market's growth trajectory.

Market Size of Dry Shampoo Industry

Dry Shampoo Market Summary
Study Period 2018 - 2029
Market Size (2024) USD 2.80 Billion
Market Size (2029) USD 3.70 Billion
CAGR (2024 - 2029) 5.72 %
Fastest Growing Market Asia-Pacific
Largest Market Europe

Major Players

Dry Shampoo Market Major Players

*Disclaimer: Major Players sorted in no particular order

Dry Shampoo Market Analysis

The Dry Shampoo Market size is estimated at USD 2.80 billion in 2024, and is expected to reach USD 3.70 billion by 2029, growing at a CAGR of 5.72% during the forecast period (2024-2029).

Dry shampoo, with its unique selling point of extracting oil from the scalp without water, will be one of the critical factors that will drive the market's growth, propelled by fast-paced lifestyles and hectic work hours, and the propensity of living in highly polluted cities. With experts opining that regular washing of hair can cause damage to the hair, consumers are increasingly inclined toward natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions augment dry shampoo's popularity, creating lucrative opportunities for key stakeholders. Also, the rising consumer preference for waterless products is fueling the global market.

Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and increasing internet penetration, the online market for purchasing personal care products, including shampoos, has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. They are riding on increasing e-retailing growth and vying for a significant pie in online personal care products. Also, expanding the influence of digital beauty bloggers and providing exposure to new and niche brands is also supporting market growth worldwide.

Dry Shampoo Industry Segmentation

The dry shampoo market is segmented based on distribution channels into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The other distribution channels include convenience stores and drug stores. Since dry shampoo is not widely available globally, online retail stores allow these products to penetrate emerging markets. Also, the study analyzes the dry shampoo market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Dry Shampoo Market Size Summary

The dry shampoo market is poised for significant growth, driven by the increasing demand for waterless hair care solutions that cater to fast-paced lifestyles and urban living conditions. Consumers are increasingly shifting towards natural and organic products, influenced by concerns over the potential damage from regular hair washing and the side effects of chemical formulations. This trend is further supported by moderate to severe water shortages in developing regions, which enhance the appeal of dry shampoo as a convenient alternative. The market is also benefiting from the rising popularity of digital beauty influencers and the expansion of e-retailing platforms, which have made it easier for consumers to access a wide range of personal care products, including dry shampoos. The influence of herbal and Ayurvedic products, particularly in the Asia-Pacific region, is contributing to the global market's expansion, as these products gain traction among consumers seeking traditional and natural personal care solutions.

The competitive landscape of the dry shampoo market is characterized by the presence of major players such as Procter & Gamble, Unilever, and L'Oréal Paris, who are actively investing in product development and strategic expansions to capture a larger market share. These companies are focusing on enhancing their product offerings with natural, silicone-free, and paraben-free formulations to meet evolving consumer preferences. The Asia-Pacific region, with its growing number of beauty-conscious consumers and rising disposable incomes, presents lucrative opportunities for market expansion. Innovations such as 2-in-1 shampoos and conditioners are gaining popularity, further driving market growth. The introduction of new products and the strategic targeting of emerging markets are key strategies employed by leading manufacturers to strengthen their presence and increase their revenue in the global dry shampoo market.

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Dry Shampoo Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Distribution Channel

      1. 2.1.1 Supermarkets/Hypermarkets

      2. 2.1.2 Convenience Stores

      3. 2.1.3 Specialty Stores

      4. 2.1.4 Online Retail Stores

      5. 2.1.5 Other Distribution Channels

    2. 2.2 Geography

      1. 2.2.1 North America

        1. 2.2.1.1 United States

        2. 2.2.1.2 Canada

        3. 2.2.1.3 Mexico

        4. 2.2.1.4 Rest of North America

      2. 2.2.2 Europe

        1. 2.2.2.1 Spain

        2. 2.2.2.2 United Kingdom

        3. 2.2.2.3 Germany

        4. 2.2.2.4 France

        5. 2.2.2.5 Italy

        6. 2.2.2.6 Russia

        7. 2.2.2.7 Rest of Europe

      3. 2.2.3 Asia-Pacific

        1. 2.2.3.1 China

        2. 2.2.3.2 Japan

        3. 2.2.3.3 India

        4. 2.2.3.4 Australia

        5. 2.2.3.5 Rest of Asia-Pacific

      4. 2.2.4 South America

        1. 2.2.4.1 Brazil

        2. 2.2.4.2 Argentina

        3. 2.2.4.3 Rest of South America

      5. 2.2.5 Middle-East and Africa

        1. 2.2.5.1 South Africa

        2. 2.2.5.2 Saudi Arabia

        3. 2.2.5.3 Rest of Middle-East and Africa

Dry Shampoo Market Size FAQs

The Dry Shampoo Market size is expected to reach USD 2.80 billion in 2024 and grow at a CAGR of 5.72% to reach USD 3.70 billion by 2029.

In 2024, the Dry Shampoo Market size is expected to reach USD 2.80 billion.

Dry Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)