E-Commerce Personal Care Products Market Size (2024 - 2029)

The e-commerce personal care products market is experiencing significant growth, driven by advancements in technology and the increasing importance of social media as a marketing platform. The market's expansion is fueled by the rising awareness among consumers about personal appearance, particularly among millennials who incorporate various personal care products into their grooming routines. E-commerce platforms offer a wide range of products from established brands and emerging niche companies, enhancing consumer choice. Brands are focusing on creating a strong online presence and providing superior shopping experiences to engage customers effectively.

Market Size of E-Commerce Personal Care Products Industry

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E-Commerce Personal Care Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.74 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

E-Commerce Personal Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

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E-Commerce Personal Care Products Market Analysis

The e-commerce personal care products market was valued at USD 69.61 billion for the current year and is expected to register a CAGR of 6.74% over the next five years.

  • The emergence of evolving technologies, such as smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, have changed the landscape of the global e-commerce personal care products market. The players operating in the market have been using influencer marketing on social media to influence customers and encourage advertisers and marketing practitioners to shift their brand conversations in the digital space.
  • For instance, according to We Are Social; Hootsuite, the total number of active social media users was 106 million in January 2023 in Russia. Social media has become an increasingly important platform for brands to showcase their products. Social media posts can reach a wide range of potential customers across the country and generate buzz, particularly in the beauty and personal care industry. Leading brands such as L'Oréal, Unilever, and Estée Lauder, among others, have been turning to Facebook, Instagram, and YouTube to promote product launches and engage their consumers with tutorials and promotional campaigns.
  • Additionally, the increasing awareness of customers about their appearance is one of the major reasons driving market expansion. Millennials increasingly use personal care products such as skin care, body care, and hair care as part of their regular grooming routine. Also, the variety of personal care items available on e-commerce platforms includes both well-known brands and up-and-coming niche firms. The variety of options available to consumers enables them to find better products that meet their unique needs and preference.
  • Also, diverse brands are developing a robust online presence focusing on selling to customers directly. Companies have learned the importance of investing in effective brand website operations to engage with customers. Brands prioritize providing customers with a superior online purchasing experience. Shoppers are aware of the potential deals on various channels and prefer to shop accordingly.
  • Consumers are more likely to discover new brands or products via advertisements and updates on brands' social media pages on platforms including Facebook and Twitter. For instance, in February 2022, Snapchat, a multi-media instant messaging platform, recently unveiled an augmented reality (AR) shoppable filter for MAC Cosmetics and UltaBeauty. Consumers of shoppable AR lenses can swap between virtual makeup styles using a variety of different products and brands that are linked directly to a company's product catalogs. Snapchat's augmented reality targets both consumers' and companies (AR) purchasing experience.

E-Commerce Personal Care Products Industry Segmentation

Personal care is an art field that addresses the looks and health of one's hair, nails, and skin.

The e-commerce personal care products market is segmented based on product type, type, platform type, and geography; by product type, the market is segmented into hair care, skin care, oral care, bath and shower, and deodorants and antiperspirants. Based on type, the market is segmented into conventional and natural/organic. Based on platform type, it is segmented into third-party retailers and the company's own website. By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Product Type
Hair Care
Skin Care
Oral Care
Bath and Shower
Deodorants and Antiperspirants
Type
Conventional
Natural/Organic
Platform Type
Third Party Retailer
Company's Own Website
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa
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E-Commerce Personal Care Products Market Size Summary

The e-commerce personal care products market is experiencing significant transformation driven by technological advancements and the increasing influence of digital platforms. The integration of smartphones, personal computers, and the internet has reshaped how consumers engage with personal care brands. Social media platforms like Facebook, Instagram, and YouTube have become crucial for brands such as L'Oréal, Unilever, and Estée Lauder to launch products and connect with consumers through tutorials and promotional campaigns. This shift towards digital marketing, including influencer marketing, has enabled brands to reach a broader audience and generate buzz, particularly in the beauty and personal care sectors. The growing awareness among consumers about personal grooming, especially millennials, has further fueled the market's expansion, with e-commerce platforms offering a diverse range of products from established and niche brands.

In regions like Asia-Pacific, the market is poised for substantial growth due to the increasing millennial population and the rising use of e-commerce for beauty and personal care shopping. Countries such as China, India, and Vietnam present lucrative opportunities for market players, with consumers benefiting from the convenience of online shopping, which allows for easy comparison and research of products. Key players in the market are focusing on product innovation and expansion to cater to regional demands, as seen with Eucerin's Asia-exclusive product launch. The competitive landscape is marked by the presence of global giants like Procter & Gamble, Unilever, and Estée Lauder, who are leveraging mergers, acquisitions, and product development to strengthen their market position. The market's growth is further supported by the increasing penetration of the internet and the popularity of online shopping channels, particularly in countries like India and Australia.

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E-Commerce Personal Care Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Drivers

      1. 1.1.1 Growing Influence Of Social Media And Impact Of Digital Technology On The Market

      2. 1.1.2 Surge In Product Innovation

    2. 1.2 Restraints

      1. 1.2.1 Burgeoning Of Counterfeit Personal Care Products

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Degree of Competition

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Hair Care

      2. 2.1.2 Skin Care

      3. 2.1.3 Oral Care

      4. 2.1.4 Bath and Shower

      5. 2.1.5 Deodorants and Antiperspirants

    2. 2.2 Type

      1. 2.2.1 Conventional

      2. 2.2.2 Natural/Organic

    3. 2.3 Platform Type

      1. 2.3.1 Third Party Retailer

      2. 2.3.2 Company's Own Website

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 India

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East and Africa

        1. 2.4.5.1 United Arab Emirates

        2. 2.4.5.2 South Africa

        3. 2.4.5.3 Rest of Middle East and Africa

E-Commerce Personal Care Products Market Size FAQs

The E-Commerce Personal Care Products Market is projected to register a CAGR of 6.74% during the forecast period (2024-2029)

L'Oréal S.A., Colgate-Palmolive Company, Procter & Gamble Company, Unilever Plc and The Estée Lauder Companies Inc. are the major companies operating in the E-Commerce Personal Care Products Market.

E-Commerce Personal Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)