Market Share of Earbuds Industry
The competitive rivalry in the Earbuds Market is fragemented and remains high owing to some key vendors such as Apple, Samsung, Bose, and Sennheiser, amongst others, as the market remains mostly consolidated. The market players are moving toward providing technologically integrated products through extensive investments in research and development that have enabled them to gain a competitive advantage over other players in the market. Also, through strategic partnerships, mergers, and acquisitions, the players have gained a greater footprint in the market.
- In September 2023, Apple announced the launch of AirPods Pro (2nd generation) with MagSafe Charging (USB‑C). With iOS 17, all AirPods Pro (2nd generation) level up with access to new audio experiences like Adaptive Audio and Conversation Awareness. Further, an improved IP54 rating for the earbuds and case also offers additional dust resistance
- In March 2023, Carl Pei-owned brand Nothing announced the launch of TWS (Truly Wireless Stereo) earbuds. The product is expected to feature personalized Active Noise Cancellation (ANC), which can be adjusted per the user's preference and includes "Transparency modes" that facilitate outside sounds while listening to music.
Earbuds Market Leaders
-
Apple, Inc.
-
Samsung Electronics co., ltd.
-
Xiomi
-
Boat
-
BBK Electronics
*Disclaimer: Major Players sorted in no particular order
