Market Trends of Egg Protein Industry
Growing Significance of Egg Protein in Sports Nutrition Industry
- Changing food habits have increased egg protein consumption globally. Many health benefits are related to egg protein consumption, including weight management and muscle building. Furthermore, rising consumer awareness of health issues and increased adoption of fitness activities are increasing the demand for sports nutrition products, thereby driving the egg protein market further. Egg protein has wide applications in the sports nutrition and supplements industry. Sports nutrition manufacturers are incorporating egg protein into gym protein supplements, suiting consumer demands.
- Additionally, changing consumer lifestyles and rising disposable income in developing countries are stimulating the growth of egg protein-based food products which is expected to drive the growth of the egg protein market. The increased adoption of protein ingredients by the food & beverage industry and increased demand for food products fortified with egg proteins such as Ovalbumin and ovomucin are driving the egg protein market.
- In fact, new research studies mention that egg protein can tackle malnutrition problems in developing countries. This is because eggs are not widely available in these countries, and egg protein can turn out to be an inexpensive and convenient alternative to this, thereby propelling the market growth during the forecast period.
North America Dominates the Market
The North American region dominated the global egg protein market. Growing consumer focus on leading healthy & active lifestyles, maintaining a healthy diet, and regular exercise is expected to fuel growth. North America is anticipated to witness the fastest growth over the forecast period. Factors such as urbanization, western influence on diets, growing focus on leading active lifestyles, and growing middle-class population with improving disposable incomes in the United States and Canada are expected to drive the demand. In addition, fitness and health concerns among the majority of the population, particularly young adults, have immensely increased. According to the USDHHS(United States Department of Health and Human Services, egg and egg protein are among the recommended foods for a healthy lifestyle in the United States. Further, the trend of protein fortification in food products is rising in the region, owing to the active lifestyle of consumers. This, in turn, increases the demand for egg white powder ingredients by food and dietary supplement manufacturers as egg whites are known to be rich in protein, along with other nutrients. Alongside this, the growing demand for egg protein in the bakery industry in the formation of cakes, pastries, puffs, and other products is propelling the demand for the same in the North American region.
