Egypt E-commerce Market Size (2024 - 2029)

Egypt ECommerce Market Analysis

The Egypt E-commerce Market size is estimated at USD 9.05 billion in 2024, and is expected to reach USD 18.04 billion by 2029, growing at a CAGR of 14.80% during the forecast period (2024-2029).

Egypt's e-commerce business is primarily driven by rising internet penetration, improved infrastructure, and an increased number of online shoppers.

• The Egyptian market boasts the region's highest population of internet users. Egypt's Internet penetration is predicted to reach 53.5 million in 2019, with 8% of them using the Internet on a regular basis. Electronics, entertainment, airline tickets, and fashion are the most common internet transactions.
• Most businesses began operating remotely in 2020, as a new disease struck the world and forced social isolation. This has accelerated the process of strengthening the digital transformation and prompted the Egyptian government to take additional steps to ensure a smooth but successful transition and propel Egypt to become a regional leader in the telecommunications and IT industries.
• The Information Technology Industry Development Agency (ITIDA) was founded by Egypt's Electronic Signature Law 15 of 2004 to operate as the e-signature regulatory authority and to promote Egypt's information technology sector. The government launched the e-signature service in 2009, allowing both public and private businesses to provide e-signature authentication.
• However, e-commerce in Egypt confronts various challenges: there are only about 10 million credit/debit cardholders. Hence 80 percent of e-commerce in Egypt relies on cash for delivery. However, credit card issuance is increasing at a pace of roughly 40% per year, indicating that cash needs may decrease.
• Most businesses began operating remotely in 2020, as COVID-19 struck the world and forced social isolation. This has accelerated the process of strengthening the digital transformation and prompted the Egyptian government to take additional steps to ensure a smooth but successful transition and propel Egypt to become a regional leader in the telecommunications and IT industries.

Egypt ECommerce Industry Segmentation

E-commerce, commonly known as electronic commerce, involves any online transaction including the purchase and sale of products and services. Among other advantages, e-commerce provides convenience, borderless transactions, and scalability.

The Egypt E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.