Electric Car Rental Market Size (2024 - 2029)

The electric car rental market is experiencing significant growth, driven by increasing demand for zero-emission vehicles and technological advancements. The market's expansion is supported by factors such as stringent government regulations on vehicle emissions, rising gasoline prices, and the proliferation of mobile apps enhancing customer convenience. Despite challenges like inadequate charging infrastructure in emerging markets, the sector is poised for growth, particularly in the Asia-Pacific region, where consumer preferences are shifting towards electric rental cars. Strategic partnerships between original equipment manufacturers and rental companies are further propelling market development.

Market Size of Electric Car Rental Industry

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Electric Car Rental Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR > 14.36 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Medium

Major Players

Electric Car Rental Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Electric Car Rental Market Analysis

Electric Car Rental Market was valued at USD 9.13 billion in 2021, and it is expected to reach USD 20.42 billion by 2027, registering a CAGR of 14.36% over the forecast period.

With the outbreak of COVID-19, many new habits emerged, including social isolation, cleanliness, sanitation, and working from home. Many routine tasks, such as taking public transportation to work, were unsafe due to the risk of coronavirus. Additionally, it has had also an impact on the global electric car rental business. The number of people traveling has decreased significantly as a result of the outbreak. People have been staying indoors due to strict lockdown requirements and to avoid becoming ill. As a result, demand for electric car rental services has decreased. However, a few leading rental companies such as Hertz, Enterprise Holdings, and Avis Budget Group have declared plans to phase out internal combustion engines with electric cars.

Over the long term, there is a huge increase in the number of individuals traveling for business and pleasure around the world is driving the demand for zero-emission electric car rental services, fueling the industry's growth. Factors such as increased demand for fuel-efficient, high-performance, and low-emission rental vehicles, stringent government rules and regulations on vehicle emissions, as well as lower battery costs, and rising gasoline prices, all contribute to the rise of the electric car rental market. Rising internet penetration in both emerging and developed countries has enabled enterprises in the sector to attract a wider consumer base through the use of dedicated mobile apps for customer convenience. Technology is regarded as a critical component driving market expansion. The effect of technical breakthroughs has recently transformed the sector. Improved customer and company information management, as well as simple internet booking apps, are two important ways that vehicle rental service companies can provide better services to their clients.

However, the market faces challenges from restraining factors like the lack of charging infrastructure in emerging countries which may hamper the market growth.

Asia-Pacific region is expected to be the fastest-growing market owing to the presence of OEMs and changing consumer preference toward electric rental cars. Additionally, a few OEMs are using different strategies such as partnerships with car rental companies, which will positively impact the market growth during the forecast period. For instance,

  • In July 2022, XPeng Motors formed a strategic alliance with local car rental company eHi Car Services to supply vehicles to the latter. Over the next three years, XPeng and eHi will continue to improve their cooperation in vehicle procurement and operation, as well as in the building of the supercharging system, vehicle operation, and user service experience. This is the first time a new Chinese automaker has teamed with a travel rental company that will only operate electric vehicles in large numbers.

Electric Car Rental Industry Segmentation

Electric car rental companies hire cars for a set amount of time at a set rate. This service is frequently structured with several local branches, which are usually located around airports or major areas of the city and are supplemented by a website that allows online reservations.

Electric Car Rental Market has been segmented by Vehicle Type, Application, Booking Type, End-Use, and Geography.

Electric Car Rental is segmented by Vehicle Type into Battery Electric, Hybrid Electric, and Plug-in Hybrid Electric. By Body Style the market is segmented into Hatchback, Sedan, Sports Utility Vehicle (SUV), and Multi Utility Vehicle (MUV). By Type the market is segmented into Luxury and Budget/Economy. By Booking Type, the market is segmented into Online and Offline. By End Use, the market is segmented into Local Usage, Airport Transport, and Outstation. By Geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The report covers the market size and forecast in value (USD Billion) for all the above segments.

By Vehicle Type
Battery Electric
Hybrid Electric
Plug-in Hybrid Electric
By Body Style
Hatchback
Sedan
Sports Utility Vehicles (SUVs)
Multi Utility Vehicle (MUV)
By Type
Luxury
Budget/Economy
Booking Type
Online
Offline
End-Use
Local Usage
Airport Transport
Outstation
Geography
North America
US
Canada
Rest of North America
Europe
Germany
UK
France
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
South Korea
Rest of Asia-Pacific
Rest of World
South America
Middle-East and Africa
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Electric Car Rental Market Size Summary

The electric car rental market is experiencing significant growth, driven by increasing consumer demand for sustainable and zero-emission transportation options. The industry is evolving rapidly, with major rental companies like Hertz, Enterprise Holdings, and Avis Budget Group leading the charge in transitioning from internal combustion engines to electric vehicles. This shift is supported by factors such as stringent government regulations on vehicle emissions, rising gasoline prices, and advancements in battery technology. The market is also benefiting from the growing trend of online booking and mobile app integration, which enhances customer convenience and expands the consumer base. Despite challenges like inadequate charging infrastructure in emerging markets, the industry is poised for substantial expansion, particularly in regions like Asia-Pacific and North America, where consumer preferences are shifting towards electric rental cars.

The market landscape is characterized by strategic collaborations and partnerships between original equipment manufacturers (OEMs) and car rental companies, aimed at enhancing the availability and adoption of electric vehicles. Notable initiatives include XPeng Motors' alliance with eHi Car Services and Carzonrent's introduction of the Plug Mobility platform in India. These efforts are complemented by technological advancements that improve customer service and streamline operations. The industry's growth is further supported by the increasing number of business and leisure travelers seeking eco-friendly transportation solutions. As the market continues to evolve, companies are focusing on expanding their electric vehicle fleets and enhancing their service offerings to meet the rising demand for sustainable mobility options.

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Electric Car Rental Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Vehicle Type

      1. 2.1.1 Battery Electric

      2. 2.1.2 Hybrid Electric

      3. 2.1.3 Plug-in Hybrid Electric

    2. 2.2 By Body Style

      1. 2.2.1 Hatchback

      2. 2.2.2 Sedan

      3. 2.2.3 Sports Utility Vehicles (SUVs)

      4. 2.2.4 Multi Utility Vehicle (MUV)

    3. 2.3 By Type

      1. 2.3.1 Luxury

      2. 2.3.2 Budget/Economy

    4. 2.4 Booking Type

      1. 2.4.1 Online

      2. 2.4.2 Offline

    5. 2.5 End-Use

      1. 2.5.1 Local Usage

      2. 2.5.2 Airport Transport

      3. 2.5.3 Outstation

    6. 2.6 Geography

      1. 2.6.1 North America

        1. 2.6.1.1 US

        2. 2.6.1.2 Canada

        3. 2.6.1.3 Rest of North America

      2. 2.6.2 Europe

        1. 2.6.2.1 Germany

        2. 2.6.2.2 UK

        3. 2.6.2.3 France

        4. 2.6.2.4 Italy

        5. 2.6.2.5 Spain

        6. 2.6.2.6 Rest of Europe

      3. 2.6.3 Asia-Pacific

        1. 2.6.3.1 India

        2. 2.6.3.2 China

        3. 2.6.3.3 Japan

        4. 2.6.3.4 South Korea

        5. 2.6.3.5 Rest of Asia-Pacific

      4. 2.6.4 Rest of World

        1. 2.6.4.1 South America

        2. 2.6.4.2 Middle-East and Africa

Electric Car Rental Market Size FAQs

The Electric Car Rental Market is projected to register a CAGR of greater than 14.36% during the forecast period (2024-2029)

The Hertz Corporation, Avis Rent a Car Ltd, Enterprise Holdings, Inc., Zoomcar India Private Ltd. and Zipcar, Inc. are the major companies operating in the Electric Car Rental Market.

Electric Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)