Market Trends of Electric Cookers
This section covers the major market trends shaping the Electric Cookers Market according to our research experts:
Offline Distribution Channel Accounts for Major Sales of Electric Cookers
The offline distribution channel generated the highest electric cooker sales of the market share in 2018. The majority of the people still prefer buying electric products, such as cookers from physical stores over e-commerce. In countries, like the United States, nearly 40-50% of consumers prefer buying electric home appliances through physical stores rather than online channels. Additionally, the rising number of retail stores, especially in emerging markets like China, India, and Brazil, is also expected to expand the visibility of these electrical appliances through offline channels.
The growing sales of these cookers from specialty stores, department stores, hypermarkets, supermarkets, and warehouse are likely to propel the market growth further and it is anticipated that the offline distribution channel segment will continue to account for a significant market share during the forecast period.
Asia Pacific to Emerge as the Strongest Region in the Forecast Period
The Asia-Pacific region led the market in 2019, followed by Europe and the other regions. During the forecast period, the Asia-Pacific region is anticipated to be the most dominant region in the market. Some of the major factors contributing to the growth of electric cooker sales in the region include growing urbanization, aggressive product promotion strategies of companies, and the rising disposable income of the consumers present in this region.
Furthermore, the increase in the working population in developing nations, such as India and China, is propelling the market growth further as these consumers are looking to buy premium kitchen products with multifunctional properties. There is also a rising awareness among consumers toward the utility of cooking appliances with low emissions which are expected to further increase the demand for electric cookers in this region.
