Electric Toothbrush Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 6.34 Billion |
| Market Size (2029) | USD 8.79 Billion |
| CAGR (2024 - 2029) | 6.76 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
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*Disclaimer: Major Players sorted in no particular order |
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Electric Toothbrush Market Analysis
The Electric Toothbrush Market size is estimated at USD 6.34 billion in 2024, and is expected to reach USD 8.79 billion by 2029, growing at a CAGR of 6.76% during the forecast period (2024-2029).
With the growing adaptability of innovative products and an inclination towards comfort, consumers prefer electric toothbrushes over conventional toothbrushes. Electric toothbrushes that assist in optimized cleaning and oral hygiene monitoring are in increasing demand. Owing to the demand, manufacturers are introducing innovative products. For instance, in March 2023, Oclean, the innovative oral health brand, launched its latest flagship electric toothbrush, X Pro Digital. It features the Smart Screen Instant Feedback, Next-generation Maglev Motor, 30 days battery life, and compatibility with the Apple Health app. Additionally, doctors are increasingly recommending power toothbrushes to prevent the development of oral health issues like tartar, gingivitis, and plaque. Moreover, geographical expansion and product launches were among the most adopted strategies. For instance, In March 2024, Keosaa, an electronic toothbrush brand, unveiled its latest line of electric toothbrushes. These new toothbrushes come with Dupont nylon bristles and cutting-edge ultrasonic technology, promising a more thorough clean with their advanced brushing features.
Electric Toothbrush Market Trends
Rechargeable Toothbrushes Are In High Demand
Electric toothbrushes, commonly referred to as rechargeable electric toothbrushes, utilize distinct cleaning technologies, including oscillating/rotating (3D cleaning action) and sonic technology. These advanced technologies have made electric toothbrushes the preferred choice globally. Manufacturers produce electric toothbrushes with a range of features tailored to user needs. These features include movement, pressure sensors, 3D action technology, timers, displays, ultrasound indicators, and more, all aimed at enhancing the product. Sales of electric toothbrushes are primarily driven by innovative marketing strategies employed by manufacturers. Companies are not only enhancing their products but also emphasizing features like oral health monitoring and superior cleaning efficiency. Such innovations are encouraging consumers to shift from traditional toothbrushes to their electric counterparts.
Europe Holds a Major Share in the Market
Electric brushes have long been prominent in the United Kingdom. Increased awareness and scientific studies on their benefits have further promoted their usage among the population. In recent years, the rising affordability of electric toothbrushes has significantly boosted their popularity. Previously, a substantial price gap existed between electric and manual brushes; however, this disparity has diminished considerably. Today, consumers can easily acquire high-quality electric toothbrushes priced between USD 15 and USD 20. Furthermore, the product lineup has expanded, featuring everything from basic models to advanced brushes that seamlessly integrate with smartphones.
In Germany's highly mechanized society, even the simple act of brushing teeth has embraced technology, with a notable preference for electric toothbrushes. Heightened awareness of dental hygiene, a surge in oral disease cases, and the advent of cutting-edge technology are propelling the market. Additionally, the convenience of use and the perception of electric toothbrushes as a superior alternative to manual ones further fuel this growth.
Electric Toothbrush Industry Overview
The global electric toothbrush market is competitive, with prominent players competing to gain market share. Companies are investing in product development and expanding into distribution channels to gain a competitive edge in the market. Also, manufacturers are focused on developing innovative products such as smart electric toothbrushes with enhanced benefits to grab market share. Koninklijke Philips N.V., Church & Dwight Co., Inc., Procter & Gamble, Colgate-Palmolive Company, and FOREO are some prominent global players in the market.
Electric Toothbrush Market Leaders
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Colgate-Palmolive Company
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Koninklijke Philips N.V.
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Procter & Gamble Company
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Church & Dwight Co., Inc.
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FOREO
*Disclaimer: Major Players sorted in no particular order
Electric Toothbrush Market News
- August 2024: The Jack N' Jill Kids Electric Musical Toothbrush enhances the toothbrushing experience for young children. It features a tri-color LED light indicating three modes: silent brushing, guided brushing with an audio track, and a sing-along mode. The two-minute auto shut-off ensures the recommended brushing duration. The toothbrush includes six bubble character stickers for customization and a child-safe battery compartment with screw access. Using technological advancements such as artificial intelligence (AI), manufacturers have the opportunity to enter the untapped potential of the global market for kid's oral care products.
- March 2024: Philips Sonicare introduced Philips One for Kids, which was designed to simplify the journey to healthier oral care for children. Endorsed globally by dental professionals, Philips One for Kids boasts vibrant colors and user-friendly features, ensuring kids aged 3 to 12 remain engaged in brushing.
- March 2024: Keosaa launched its latest electric toothbrush line for optimal oral health. This advanced toothbrush offers a deeper, cleaner, reaching area that manual brushes overlook. Its ergonomic design and long-lasting battery make it ideal for home and travel. The product is available in black, white, pink, and blue. Moreover, it provides up to 60 days of use in standard mode with a quick recharge feature.
Electric Toothbrush Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Oral Health Concerns
- 4.1.2 Technological Improvements
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4.2 Market Restraints
- 4.2.1 High-Cost of Electric Toothbrush Compared to Conventional Counterparts
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Form
- 5.1.1 Electric
- 5.1.2 Battery Operated
- 5.1.3 Replacement Brush Heads
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5.2 End User
- 5.2.1 Kids
- 5.2.2 Adult
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5.3 Distribution Channel
- 5.3.1 Supermarkets/ Hypermarkets
- 5.3.2 Pharmacy/ Drug Stores
- 5.3.3 Online Retail Stores
- 5.3.4 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 France
- 5.4.2.4 Poland
- 5.4.2.5 Italy
- 5.4.2.6 Spain
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia Pacific
- 5.4.3.1 India
- 5.4.3.2 China
- 5.4.3.3 Japan
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Colombia
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East & Africa
- 5.4.5.1 South Africa
- 5.4.5.2 Saudi Arabia
- 5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Market Share Analysis
- 6.2 Most Adopted Strategies
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6.3 Company Profiles
- 6.3.1 Procter & Gamble Company
- 6.3.2 Colgate-Palmolive Company
- 6.3.3 Koninklijke Philips N.V.
- 6.3.4 Church & Dwight Co., Inc.
- 6.3.5 FOREO
- 6.3.6 Panasonic Holdings Corporation
- 6.3.7 Lion Corporation
- 6.3.8 Den-Mat Holdings LLC
- 6.3.9 Snow Cosmetics LLC
- 6.3.10 Ningbo Seago Electric Co. Ltd (Seago Group)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Electric Toothbrush Industry Segmentation
An electric toothbrush employs advanced technology to effectively clean teeth, gums, and the tongue, utilizing either a rotating or side-to-side motion of its head.
The global electric toothbrush market is segmented by product form, end-user, distribution channel, and geography. By product form, the market is segmented into electric, battery-operated, and replacement brush heads. By end-user market is segmented into kids and adults. By distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. The study also involves the analysis of regions such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
| Product Form | Electric | |
| Battery Operated | ||
| Replacement Brush Heads | ||
| End User | Kids | |
| Adult | ||
| Distribution Channel | Supermarkets/ Hypermarkets | |
| Pharmacy/ Drug Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Poland | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia Pacific | India |
| China | ||
| Japan | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Colombia | ||
| Rest of South America | ||
| Geography | Middle East & Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle East & Africa |
Electric Toothbrush Market Research FAQs
How big is the Electric Toothbrush Market?
The Electric Toothbrush Market size is expected to reach USD 6.34 billion in 2024 and grow at a CAGR of 6.76% to reach USD 8.79 billion by 2029.
What is the current Electric Toothbrush Market size?
In 2024, the Electric Toothbrush Market size is expected to reach USD 6.34 billion.
Who are the key players in Electric Toothbrush Market?
Colgate-Palmolive Company, Koninklijke Philips N.V., Procter & Gamble Company, Church & Dwight Co., Inc. and FOREO are the major companies operating in the Electric Toothbrush Market.
Which is the fastest growing region in Electric Toothbrush Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Electric Toothbrush Market?
In 2024, the Europe accounts for the largest market share in Electric Toothbrush Market.
What years does this Electric Toothbrush Market cover, and what was the market size in 2023?
In 2023, the Electric Toothbrush Market size was estimated at USD 5.91 billion. The report covers the Electric Toothbrush Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Electric Toothbrush Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging trends in Electric Toothbrush technology?
The emerging trends in Electric Toothbrush technology are a) AI-powered brushing coaching b) Pressure sensors for gum health c) Integration with oral health apps
What are the emerging trends in Electric Toothbrush technology?
The emerging trends in Electric Toothbrush technology are a) AI-powered brushing coaching b) Pressure sensors for gum health c) Integration with oral health apps
Electric Toothbrush Industry Report
The global electric toothbrush market is on an upward trajectory, underscored by a growing emphasis on oral hygiene worldwide and the integration of AI technology, presenting significant opportunities for electric toothbrush manufacturers. The convenience offered by these devices is particularly beneficial for consumers with disabilities, further supported by an increase in urban population and disposable income, enhancing product demand. Despite obstacles such as limited awareness of the benefits over manual brushes, segments like battery-powered and rechargeable toothbrushes are expanding, with the female demographic leading the charge due to a rise in employment rates. Regions including North America, Europe, Asia Pacific, South America, and the Middle East & Africa are witnessing substantial growth, driven by e-commerce and internet penetration. Electric toothbrush companies, facilitated by innovation and an expanding awareness of dental hygiene, are capitalizing on these trends, as detailed in Mordor Intelligence™ Industry Reports, which project continuous market growth, highlighting the market's potential for expansion. Get a sample of this industry analysis as a free report PDF download.
