Electric Toothbrush Market Size (2024 - 2029)

The electric toothbrush market is expected to experience growth driven by increasing awareness of dental hygiene and rising dental issues. The market's expansion is supported by the effectiveness of electric toothbrushes in reducing gum disease and tooth decay, particularly those with advanced features like oscillating heads. Additionally, growing disposable incomes in developing regions and the introduction of innovative products, such as smart electric toothbrushes, are key factors contributing to market growth. Efforts by major companies and dental associations to promote dental care awareness further enhance market potential, despite the challenge posed by the high cost of electric toothbrushes.

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Market Size of Electric Toothbrush Industry

Electric Toothbrush Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 6.34 Billion
Market Size (2029) USD 8.79 Billion
CAGR (2024 - 2029) 6.76 %
Fastest Growing Market Asia-Pacific
Largest Market Europe

Major Players

Electric Toothbrush Market Major Players

*Disclaimer: Major Players sorted in no particular order

Electric Toothbrush Market Analysis

The Electric Toothbrush Market size is estimated at USD 6.34 billion in 2024, and is expected to reach USD 8.79 billion by 2029, growing at a CAGR of 6.76% during the forecast period (2024-2029).

With the growing adaptability of innovative products and an inclination towards comfort, consumers prefer electric toothbrushes over conventional toothbrushes. Electric toothbrushes that assist in optimized cleaning and oral hygiene monitoring are in increasing demand. Owing to the demand, manufacturers are introducing innovative products. For instance, in March 2023, Oclean, the innovative oral health brand, launched its latest flagship electric toothbrush, X Pro Digital. It features the Smart Screen Instant Feedback, Next-generation Maglev Motor, 30 days battery life, and compatibility with the Apple Health app. Additionally, doctors are increasingly recommending power toothbrushes to prevent the development of oral health issues like tartar, gingivitis, and plaque. Moreover, geographical expansion and product launches were among the most adopted strategies. For instance, In March 2024, Keosaa, an electronic toothbrush brand, unveiled its latest line of electric toothbrushes. These new toothbrushes come with Dupont nylon bristles and cutting-edge ultrasonic technology, promising a more thorough clean with their advanced brushing features.

Electric Toothbrush Industry Segmentation

An electric toothbrush employs advanced technology to effectively clean teeth, gums, and the tongue, utilizing either a rotating or side-to-side motion of its head.

The global electric toothbrush market is segmented by product form, end-user, distribution channel, and geography. By product form, the market is segmented into electric, battery-operated, and replacement brush heads. By end-user market is segmented into kids and adults. By distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. The study also involves the analysis of regions such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Product Form
Electric
Battery Operated
Replacement Brush Heads
End User
Kids
Adult
Distribution Channel
Supermarkets/ Hypermarkets
Pharmacy/ Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Poland
Italy
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Colombia
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Electric Toothbrush Market Size Summary

The global electric toothbrush market is poised for significant growth, driven by increasing awareness of dental hygiene and the prevalence of dental issues. Electric toothbrushes, particularly those with oscillating heads, are known to improve gum health, reduce tooth decay, and enhance plaque removal, thereby lowering the risk of gum disease. The market is further bolstered by rising disposable incomes in developing regions like China and India, where consumers are more inclined to invest in innovative dental care products such as smart electric toothbrushes. Additionally, educational campaigns by major players and dental associations aim to raise awareness about oral health, contributing to market expansion. However, the high cost of electric toothbrushes remains a notable challenge for widespread adoption.

In Europe, the market is experiencing growth due to the increasing prevalence of oral health issues among the senior population, which is prompting a focus on dental care. Factors such as lifestyle changes, diet, and the consumption of tobacco and alcohol have exacerbated oral health problems globally, leading to a heightened demand for electric toothbrushes. Consumers are increasingly prioritizing oral health, influenced by factors like perceived performance, brand credibility, and product attributes. The market is characterized by intense competition among key players like Koninklijke Philips N.V., Procter & Gamble, and Colgate-Palmolive Company, who are investing in product innovation and expanding distribution channels to capture market share.

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Electric Toothbrush Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Oral Health Concerns

      2. 1.1.2 Technological Improvements

    2. 1.2 Market Restraints

      1. 1.2.1 High-Cost of Electric Toothbrush Compared to Conventional Counterparts

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Form

      1. 2.1.1 Electric

      2. 2.1.2 Battery Operated

      3. 2.1.3 Replacement Brush Heads

    2. 2.2 End User

      1. 2.2.1 Kids

      2. 2.2.2 Adult

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/ Hypermarkets

      2. 2.3.2 Pharmacy/ Drug Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 France

        4. 2.4.2.4 Poland

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Spain

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia Pacific

        1. 2.4.3.1 India

        2. 2.4.3.2 China

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Colombia

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle East & Africa

Electric Toothbrush Market Size FAQs

The Electric Toothbrush Market size is expected to reach USD 6.34 billion in 2024 and grow at a CAGR of 6.76% to reach USD 8.79 billion by 2029.

In 2024, the Electric Toothbrush Market size is expected to reach USD 6.34 billion.

Electric Toothbrush Market Report Snapshots

Electric Toothbrush Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)