Embedded Analytics Market Size (2024 - 2029)

The embedded analytics market is projected to experience significant growth over the forecast period, driven by the expansion of big data and the Internet of Things in businesses, along with the increasing reliance on mobile and cloud technologies. This market's expansion is further fueled by the rising demand for integrating data analytics with business applications and the growing need for IT systems in financial institutions. Despite challenges such as high replacement costs and compatibility issues with legacy systems, the market has benefited from opportunities created by the COVID-19 pandemic, which accelerated the use of digitized data and analytics tools.

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Market Size of Embedded Analytics Industry

Embedded Analytics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 68.88 Billion
Market Size (2029) USD 132.03 Billion
CAGR (2024 - 2029) 13.90 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Embedded Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Embedded Analytics Market Analysis

The Embedded Analytics Market size is estimated at USD 68.88 billion in 2024, and is expected to reach USD 132.03 billion by 2029, growing at a CAGR of 13.90% during the forecast period (2024-2029).

Embedded analytics is a BI and analytics solution aimed at end users that are integrated into company software programs. Embedded analytics is a component of the intrinsic application rather than a platform-independent service. This study enables users to work with higher-quality data and generate reports quickly.

  • The primary factors driving the embedded analytics market are big data and the Internet of Things (IoT) expansion in businesses, the dependability of mobile devices and cloud technologies, and the rising demand for data analytics integration with business applications.
  • In addition, the increase in volume and variety of data and the growing demand for IT systems for financial transactions in banks and other financial institutes are also driving the need for embedded analytics.
  • An increase in big data applications would significantly contribute to the acceptance of embedded analytics. Thus, there has been consistent growth in big data and analytics solutions' revenue in recent years.
  • However, high replacement costs and legacy systems are incompatible with new APIs, which increases the risk of data insufficiency, which is expected to hamper the market revenue growth during the forecast period.
  • The market report finds that the COVID-19 pandemic created growth opportunities for the market as Online shopping, food ordering, and digitized payment methods provided a data pool to businesses. Embedded analytic tools provided companies with data trends and insights during COVID-19 through the generated digitized data, which boosted market growth.

Embedded Analytics Industry Segmentation

Embedded analytics is a business intelligence and reporting that is integrated directly into a business application or platform. Embedded analytics integrates reports, dashboards, and data visualizations straight into daily user workflows and displays the analytics users need to see inside their application.

The Embedded Analytics Market is segmented into Solution (Software and Services), Size of Organization (Small and Medium Enterprises, Large Enterprises), Deployment (Cloud, On-Premises), End-user Vertical (BFSI, IT and Telecommunications, Healthcare, Retail, Energy and Utilities, Manufacturing), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

By Solution
Software
Service
By Size of Organisation
Small and Medium Enterprises
Large Enterprises
By Deployment
Cloud
On-premise
By End-user Vertical
BFSI
IT and Telecommunication
Healthcare
Retail
Energy and Utilities
Manufacturing
Other End-user Verticals
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
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Embedded Analytics Market Size Summary

The embedded analytics market is poised for significant growth, driven by the increasing integration of business intelligence and analytics solutions within company software programs. This market is characterized by its focus on enhancing end-user experience through the integration of analytics into applications, rather than offering standalone services. The expansion of big data and the Internet of Things (IoT) within businesses, coupled with the reliability of mobile devices and cloud technologies, are key factors propelling market growth. The rising demand for data analytics integration with business applications, along with the growing volume and variety of data, particularly in sectors like banking and finance, further fuels the need for embedded analytics. Despite challenges such as high replacement costs and compatibility issues with legacy systems, the market has seen a boost from the COVID-19 pandemic, which highlighted the importance of data-driven insights in sectors like online shopping and digitized payments.

North America leads the adoption of embedded analytics, driven by its robust technology infrastructure and the presence of major corporations. The region's dominance in the ICT industry and its significant adoption of analytics solutions across various sectors, including healthcare, BFSI, and manufacturing, contribute to the market's growth. The increasing demand for cloud-based analytics, which offers scalable and cost-effective solutions, further supports market expansion. The competitive landscape is marked by the presence of global giants like IBM, SAP, and Microsoft, who are actively pursuing emerging markets. Innovations and collaborations, such as those by TIBCO and SAS, are enhancing cloud integration and data access, respectively, thereby accelerating the adoption of embedded analytics solutions.

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Embedded Analytics Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Technology Snapshot

    4. 1.4 Assessment of Impact of COVID-19 on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Solution

      1. 2.1.1 Software

      2. 2.1.2 Service

    2. 2.2 By Size of Organisation

      1. 2.2.1 Small and Medium Enterprises

      2. 2.2.2 Large Enterprises

    3. 2.3 By Deployment

      1. 2.3.1 Cloud

      2. 2.3.2 On-premise

    4. 2.4 By End-user Vertical

      1. 2.4.1 BFSI

      2. 2.4.2 IT and Telecommunication

      3. 2.4.3 Healthcare

      4. 2.4.4 Retail

      5. 2.4.5 Energy and Utilities

      6. 2.4.6 Manufacturing

      7. 2.4.7 Other End-user Verticals

    5. 2.5 By Geography

      1. 2.5.1 North America

      2. 2.5.2 Europe

      3. 2.5.3 Asia Pacific

      4. 2.5.4 Latin America

      5. 2.5.5 Middle East and Africa

Embedded Analytics Market Size FAQs

The Embedded Analytics Market size is expected to reach USD 68.88 billion in 2024 and grow at a CAGR of 13.90% to reach USD 132.03 billion by 2029.

In 2024, the Embedded Analytics Market size is expected to reach USD 68.88 billion.

Embedded Analytics Market Report Snapshots

Embedded Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)