Market Size of energy drinks Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 73.99 Billion |
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Market Size (2030) | USD 104 Billion |
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Largest Share by Soft Drink Type | Traditional Energy Drinks |
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CAGR (2024 - 2030) | 5.83 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Energy Drinks Market Analysis
The Energy Drinks Market size is estimated at 73.99 billion USD in 2024, and is expected to reach 104 billion USD by 2030, growing at a CAGR of 5.83% during the forecast period (2024-2030).
73.99 Billion
Market Size in 2024 (USD)
104 Billion
Market Size in 2030 (USD)
4.39 %
CAGR (2018-2023)
5.83 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
44.06 %
value share, Traditional Energy Drinks, 2023
Introduction of new flavors and creative promotional campaigns across digital and social media platforms influences the consumer preference for traditional energy drinks
Largest Region
29.50 %
value share, North America, 2023
Active participation in high intensity physical activities drives the consumption of energy drinks to increase the alertness and attention along with high energy levels
Fastest-growing segment by Soft Drink Type
7.07 %
Projected CAGR, Natural/Organic Energy Drinks, 2024-2030
The composition of botanical extracts, organic ingredients, and natural sweeteners like Stevia drives the appeal of natural/organic drinks to health-conscious consumers
Fastest-growing region
10.06 %
Projected CAGR, Africa, 2024-2030
Key government intitiatives to promote the active sports participation and national sports events is estimated to promote the demand for energy drinks in African countries
Leading Market Player
15.23 %
market share, Red Bull GmbH, 2022
The company maintains leading position theough huge portfolio of global brands and extensive engagement in sports sponsorships along with conventional marketing campaigns
Preference for healthier and natural alternatives is expected to fuel the demand for natural energy drinks in the market
- The global energy drink market is witnessing a surge in popularity, driven by a rising consumer base seeking quick boosts in alertness and stamina. This demand for on-the-go beverages is propelling the growth of the energy drink sector. Energy drinks, often perceived as stimulants, offer consumers 70 to 250 milligrams of caffeine per serving, enabling them to push harder and longer. Consequently, the energy drink market's sales value saw a notable 9.36% growth from 2021 to 2023.
- In 2023, traditional energy drinks, followed by sugar-free or low-calorie variants, dominated the market, projected to hold value shares of 42% and 23%, respectively, by 2030. Traditional energy drinks are positioned as vitality enhancers, promoting mental alertness and physical performance. Key players like Red Bull, Monster, and Rockstar employ diverse strategies, including branding, sports and cultural event sponsorships, and collaborations with influencers and celebrities. For instance, Prime, an energy drink, has enlisted YouTube stars KSI and Logan as brand ambassadors, while Celsius partnered with Olympic gold medalist Shaun White.
- The natural/organic energy drink segment is poised for rapid growth, with a projected CAGR of 7.11% during 2024-2030. This surge is fueled by a growing health consciousness among consumers, who are gravitating toward products with organic ingredients and fewer additives. Notably, in 2023, the United States and the United Kingdom led in segment consumption, with market values of USD 2,644 million and USD 425.9 million, respectively.
E-sport is one of the major domains that drives the sales of energy drinks in the market
- The global energy drink market experienced a robust value growth rate of 10.19% from 2021 to 2023. This surge can be largely attributed to consumers' increasing preference for products that provide a quick boost in alertness and energy, especially during physically demanding activities like sports, fitness, gaming, and esports. Notably, the United States emerged as the global leader in esports, boasting over 3.7 thousand active competition players, followed by China and Brazil, with 1.7 thousand and 1.38 thousand professionals, respectively.
- In 2023, North America emerged as the dominant region in the energy drink market, with the United States capturing the lion's share. This growth can be attributed to the rising participation in high-intensity physical activities such as hiking, cycling, and running. Hiking, in particular, emerged as the most popular outdoor activity in the United States, witnessing participation from a staggering 60 million individuals in 2022. Additionally, companies are responding to the growing demand for healthier options by introducing sugar-free and low-calorie energy drinks, catering to the needs of athletes and health-conscious consumers.
- Africa is poised to be the fastest-growing segment in the energy drink market, projecting a volume CAGR of 10.07% during 2024-2030. This surge is driven by the twin factors of rapid urbanization and the increasingly hectic lifestyles of African consumers. As evidence of this trend, Africa's urban population reached 652 million in 2023, and it is projected to further climb to 722 million by 2026.
Energy Drinks Industry Segmentation
Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
- The global energy drink market is witnessing a surge in popularity, driven by a rising consumer base seeking quick boosts in alertness and stamina. This demand for on-the-go beverages is propelling the growth of the energy drink sector. Energy drinks, often perceived as stimulants, offer consumers 70 to 250 milligrams of caffeine per serving, enabling them to push harder and longer. Consequently, the energy drink market's sales value saw a notable 9.36% growth from 2021 to 2023.
- In 2023, traditional energy drinks, followed by sugar-free or low-calorie variants, dominated the market, projected to hold value shares of 42% and 23%, respectively, by 2030. Traditional energy drinks are positioned as vitality enhancers, promoting mental alertness and physical performance. Key players like Red Bull, Monster, and Rockstar employ diverse strategies, including branding, sports and cultural event sponsorships, and collaborations with influencers and celebrities. For instance, Prime, an energy drink, has enlisted YouTube stars KSI and Logan as brand ambassadors, while Celsius partnered with Olympic gold medalist Shaun White.
- The natural/organic energy drink segment is poised for rapid growth, with a projected CAGR of 7.11% during 2024-2030. This surge is fueled by a growing health consciousness among consumers, who are gravitating toward products with organic ingredients and fewer additives. Notably, in 2023, the United States and the United Kingdom led in segment consumption, with market values of USD 2,644 million and USD 425.9 million, respectively.
| Soft Drink Type | |
| Energy Shots | |
| Natural/Organic Energy Drinks | |
| Sugar-free or Low-calories Energy Drinks | |
| Traditional Energy Drinks | |
| Other Energy Drinks |
| Packaging Type | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
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| On-trade |
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Energy Drinks Market Size Summary
The energy drinks market is experiencing significant growth, driven by an increasing consumer demand for quick energy boosts and enhanced stamina. This trend is particularly evident in regions like North America, where the United States leads in consumption, fueled by the popularity of high-intensity physical activities and esports. The market is characterized by a diverse range of products, including traditional energy drinks and healthier options like sugar-free and low-calorie variants. Key players such as Red Bull, Monster, and Rockstar are leveraging strategic branding and partnerships to capture market share. The natural and organic segment is also gaining traction, reflecting a growing consumer preference for products with fewer additives and organic ingredients.
Globally, the energy drinks market is poised for continued expansion, with Africa emerging as the fastest-growing region due to rapid urbanization and changing lifestyles. Despite health concerns, the market remains popular, particularly among young adults and gamers, although there is a noticeable shift towards healthier alternatives. The market is fragmented, with major companies holding a significant portion of the market share. Regulatory scrutiny is increasing, particularly regarding caffeine levels and marketing practices. The market's growth is supported by ongoing product innovation, including new flavors and limited edition releases, catering to diverse consumer preferences and price sensitivities.
Energy Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Soft Drink Type
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1.1.1 Energy Shots
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1.1.2 Natural/Organic Energy Drinks
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1.1.3 Sugar-free or Low-calories Energy Drinks
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1.1.4 Traditional Energy Drinks
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1.1.5 Other Energy Drinks
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1.2 Packaging Type
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1.2.1 Glass Bottles
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1.2.2 Metal Can
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1.2.3 PET Bottles
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1.3 Distribution Channel
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1.3.1 Off-trade
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1.3.1.1 Convenience Stores
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1.3.1.2 Online Retail
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1.3.1.3 Supermarket/Hypermarket
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1.3.1.4 Others
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1.3.2 On-trade
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1.4 Region
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1.4.1 Africa
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1.4.1.1 Egypt
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1.4.1.2 Nigeria
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1.4.1.3 South Africa
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1.4.1.4 Rest of Africa
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1.4.2 Asia-Pacific
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1.4.2.1 Australia
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1.4.2.2 China
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1.4.2.3 India
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1.4.2.4 Indonesia
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1.4.2.5 Japan
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1.4.2.6 Malaysia
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1.4.2.7 South Korea
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1.4.2.8 Thailand
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1.4.2.9 Vietnam
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1.4.2.10 Rest of Asia-Pacific
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1.4.3 Europe
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1.4.3.1 Belgium
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1.4.3.2 France
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1.4.3.3 Germany
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1.4.3.4 Italy
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1.4.3.5 Netherlands
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1.4.3.6 Russia
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1.4.3.7 Spain
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1.4.3.8 Turkey
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1.4.3.9 United Kingdom
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1.4.3.10 Rest of Europe
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1.4.4 Middle East
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1.4.4.1 Qatar
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1.4.4.2 Saudi Arabia
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1.4.4.3 United Arab Emirates
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1.4.4.4 Rest of Middle East
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1.4.5 North America
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1.4.5.1 Canada
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1.4.5.2 Mexico
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1.4.5.3 United States
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1.4.5.4 Rest of North America
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1.4.6 South America
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1.4.6.1 Argentina
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1.4.6.2 Brazil
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1.4.6.3 Rest of South America
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Energy Drinks Market Size FAQs
How big is the Global Energy Drinks Market?
The Global Energy Drinks Market size is expected to reach USD 73.99 billion in 2024 and grow at a CAGR of 5.83% to reach USD 103.97 billion by 2030.
What is the current Global Energy Drinks Market size?
In 2024, the Global Energy Drinks Market size is expected to reach USD 73.99 billion.
