Erotic Lingerie Market Size (2024 - 2029)

The erotic lingerie market is experiencing significant growth, driven by increasing disposable incomes, urbanization, and exposure to western culture. This expansion is characterized by a transformation in consumer buying behavior, with a notable rise in per capita spending on lingerie. The demand for innovative and comfortable materials, such as stretchable and stylish designs, is further propelling the market. Female consumers, influenced by media and advertisements, are increasingly seeking products that offer both comfort and style, contributing to the market's robust growth trajectory.

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Market Size of Erotic Lingerie Industry

Erotic Lingerie Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 21.94 Billion
Market Size (2029) USD 30.39 Billion
CAGR (2024 - 2029) 6.73 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Erotic Lingerie Market Major Players

*Disclaimer: Major Players sorted in no particular order

Erotic Lingerie Market Analysis

The Erotic Lingerie Market size is estimated at USD 21.94 billion in 2024, and is expected to reach USD 30.39 billion by 2029, growing at a CAGR of 6.73% during the forecast period (2024-2029).

Over the past few years, the erotic lingerie industry has been witnessing robust growth, which is expected to continue in the future. Consumers, primarily women, are more concerned about their dress and comfort. The erotic lingerie market is driven by increasing disposable incomes, increased urbanization, and exposure to western culture. Female consumers are mainly influenced by commercial advertisements, movies, entertainment channels, and other modes of media, which have helped augment market growth. Moreover, consumer buying behavior has transformed substantially in recent years, which can be primarily attributed to an increase in disposable income and increased spending on products for self-enhancement. As a result, the per capita spending on lingerie globally has substantially increased.

Growing demand for erotic bras and the introduction of comfortable and stretchable yet stylish materials for intimate wear, such as off-the-shoulder styles, halter bras, and bandeau bras, among consumers worldwide are boosting the growth of the market studied. Additionally, the advancement in the innovation of softer and skin-friendly materials to ensure comfort along with a stylish look has been attracting a positive response from female consumers worldwide. Such factors are boosting the sales of erotic lingerie globally.

Erotic Lingerie Industry Segmentation

Erotic lingerie is a category of luxury women's clothing that includes body suits, baby dolls, thongs, erotic bras, briefs, and shapewear. Erotic lingerie is made of lightweight, stretchy, smooth, sheer, or decorative fabrics, such as silk, satin, lycra, charmeuse, chiffon, or lace. These fabrics can be made of natural fibers like silk or cotton or of synthetic fibers like polyester or nylon. The erotic lingerie market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into bras, briefs, bodysuits, and other product types. Based on the distribution channel, the market studied is segmented into online sales channels and offline sales channels, wherein the offline sales channel is further split into specialty retailers and other distribution channels. By geography, the market is segmented into
North America, Europe, South America, Asia-Pacific, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Bras
Breifs
Bodysuits
Other Product Types
By Distribution Channel
Online Sales Channel
Offline Sales Channel
Specialty Retailers
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Erotic Lingerie Market Size Summary

The erotic lingerie market is experiencing significant growth, driven by factors such as increasing disposable incomes, urbanization, and exposure to Western culture. This growth is particularly evident among female consumers who are influenced by media, advertisements, and celebrity endorsements. The market is characterized by a shift towards comfort and functionality, with modern styles prioritizing these aspects over traditional bust-emphasizing designs. The introduction of innovative materials and designs, such as off-the-shoulder styles and skin-friendly fabrics, has further fueled consumer interest and spending. The rise of direct-to-consumer brands, especially those appealing to Generation Z, has disrupted traditional market players, leading to a more competitive landscape.

In the Asia-Pacific region, the erotic lingerie market is expanding rapidly due to increased online shopping and the growing popularity of e-commerce platforms. Companies are investing in marketing and sales infrastructure to capture this burgeoning market. The competitive nature of the industry is underscored by the presence of both regional and multinational companies, such as Victoria's Secret, Triumph International, and Zivame, which are employing strategies like product innovation and strategic partnerships to enhance their market presence. The market's growth is further supported by celebrity endorsements and the increasing importance of social media in influencing consumer purchasing decisions.

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Erotic Lingerie Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Bras

      2. 2.1.2 Breifs

      3. 2.1.3 Bodysuits

      4. 2.1.4 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Online Sales Channel

      2. 2.2.2 Offline Sales Channel

        1. 2.2.2.1 Specialty Retailers

        2. 2.2.2.2 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 Spain

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 Saudi Arabia

        2. 2.3.5.2 South Africa

        3. 2.3.5.3 Rest of Middle East and Africa

Erotic Lingerie Market Size FAQs

The Erotic Lingerie Market size is expected to reach USD 21.94 billion in 2024 and grow at a CAGR of 6.73% to reach USD 30.39 billion by 2029.

In 2024, the Erotic Lingerie Market size is expected to reach USD 21.94 billion.

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