Market Share of Ethiopia Coffee Industry
The Ethiopian coffee market is fragmented and highly competitive, with local and global players operating across the country. To maintain their market positions, active players are introducing innovations in packaging and product offerings to meet consumers' growing demand for coffee. Some of the key players in the Ethiopian coffee market are Klatch Coffee, Nestle SA, Enjoy Better Coffee (Mokate), Wild Coffee Company, and Hadero Coffee. To attract more customers, key players are now focusing on social media platforms, online marketing, and product branding. Also, major players such as Starbucks have mainly focused on partnerships and collaborations with other emerging players and new product launches.
Ethiopian Coffee Market Leaders
-
Klatch Coffee
-
Nestle SA
-
Enjoy Better Coffee (Mokate)
-
Wild Coffee Company
-
Hadero Coffee
*Disclaimer: Major Players sorted in no particular order
