Europe Active & Intelligent Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.70 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Europe Active & Intelligent Packaging Market Analysis
The European Active and Intelligent Packaging market is anticipated to register a CAGR of 5.7% over the forecast period (2021 - 2026). With the recent COVID 19, the active and intelligent packaging manufacturers have been flooded with a pool of issues expected to last only for the short term. Some of the lockdown effects include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating prices that could cause the final product's production to inflate and go beyond budget, and shipping problems.
- The European pig meat production was expected to increase by 0.5% in 2020, helped by favorable prices and solid export prospects, especially to China, after the African Swine Fever epidemic in the country. However, sheep and goat meat production are projected to decline by 1.5% in 2020 with lower food service and home consumption.
- An intelligent packaging system contains small smart devices, inexpensive labels or tags capable of acquiring, storing, and transferring information about the food's parameters, functions, and properties contained inside the package.
- According to the European Union Guidance to the Commission Regulation (EUGCR) No. 450/ 2009 (EU, 2009) description, active packaging is a type of food packaging that is enabled with the extra function of providing a protective barrier against external influence.
- This rise in the demand for fresh foods in the region significantly contributed to the need for oxygen scavengers. They react with the oxygen in the package and protect the product from degradative oxidation reactions, keeping them fresh.
- With the increasing number of consumers consuming multiple medicines, the pressure on NHS to track the drug delivery and that they are used before the expiration, and the vaccines, etc., reach in the designated environment. This is further increasing the expectations in this sector to use advanced technologies, such as intelligent packaging.
- Owing to the COVID-19 outbreak, the European Organization for Packaging and the Environment called on the European Commission in March 2020 to recognize packaging as an essential component in maintaining the uninterrupted product flow groups for critical items, like perishable goods, especially foodstuffs. In this context, in March 2020, StePac, which supplies its solutions in the European countries, developed an advanced modified atmosphere packaging, which effectively reduces the ripening and aging processes of the food products.
Europe Active & Intelligent Packaging Market Trends
This section covers the major market trends shaping the Europe Active & Intelligent Packaging Market according to our research experts:
Healthcare Sector is Anticipated to Witness Significant Growth
- The healthcare industry poses many challenges to packaging, such as products’ regulations, stipulations, instructions, etc. Pharmaceutical packaging is highly focused on creating tamper-proof and child-resistant packaging. But counterfeit operations can mimic these packaging trades and give the illusion of a legit product.
- In Germany, healthcare device packaging is experiencing growth as hospitals are concentrating more on sterile and disinfected packaging of medical devices due to a rise in viral infections and various stringent government safety regulations.
- According to Statistisches Bundesamt, the industry revenue of packaging activities in Germany is expected to reach USD 3,849 million in 2023 from USD 3,226.4 million in 2011. As nearly half of all the German packaging activities cater to the domestic demand, such revenue improvements in the packaging activities prompt the increased activity in the German packaging industry, boosting the studied market growth.
- Apart from retail and e-commerce, the United Kingdom pharmaceutical industry also offers various market opportunities. For instance, according to the Office of National Statistics (UK), the consumer spending on pharmaceutical products was GBP 10,737 million in 2020 as compared to GBP 9,888 million in 2018, which was significant growth.
- Technologies that will enable features, including sensors, radio-frequency identification (RFID), programmable alerts, electronic anti-tamper safeguards, and tracking systems, are all making rapid progress. Though the costs are coming down, the key to bringing active and intelligent packaging closer to the market will be the development of its supply chain, which can hopefully help the industry make larger numbers swiftly.
United Kingdom is Observing a Notable Growth
- The increasing urban population in the United Kingdom is contributing significantly to the growth of the market studied. According to the World Bank, the degree of urbanization in the United Kingdom amounted to 83.9% in 2020. The altering patterns in lifestyle, including the decreasing amount of time spent on the preparation of meals, is leading to a shift toward more processed, easily-packed, and pre-prepared foods and snacks, which is expected to propel the growth of the market studied.
- The country observed an increase in meat export in the last few months, which is bolstering the growth of active packaging. According to the recent statistics published by HMRC, the country's lamb exports to Switzerland increased over 200% in the first six months of 2020 compared to last year.
- Despite reassurances from the UK's Prime Minister in the first week of September 2020 that the country is ready for any eventuality, many key issues remain unresolved. Brexit contingency preparations are proceeding at a snail's pace, and the UK Government's "Brexit Report Card" to date will weaken the export system that is about to become massively overloaded. Unless a number of key issues are urgently addressed, GBP 1.2 billion worth of annual meat exports will be at risk, along with thousands of jobs in the meat and livestock sector. This will pose a threat to the country's active packaging ecosystem for the coming years.
- Due to the COVID-19 pandemic, nations across the world witnessed lockdown restrictions, which led to panic buying. This imposed massive pressure on the FMCG companies to adopt flexible packaging solutions, as the food companies increasingly witnessed an inclination toward pre-packaged food in smaller, consumer-sized packaging.
Europe Active & Intelligent Packaging Industry Overview
The Europe Active and Intelligent Packaging market are moderately consolidated, with a few major companies like BASF SE, Amcor Ltd, Honeywell International Inc., Landec Corporation, Bemis Company Inc., Crown Holdings Inc.Ball Corporation, Timestrip UK Ltd are some players. The companies are continuously investing in making strategic partnerships and product developments to gain more market share. Some of the recent developments in the market are:
- May 2021 - A new thermoforming packaging solution has been developed by Sealed Air. When compared to commonly used laminates, Sealed Air claims that the new CRYOVAC brand LID830R is a thin, high abuse resistance, anti-fog top lid film that can reduce packing weight by up to 50%.
- August 2021 - One of the prominent Korean chemical manufacturers, LOTTE Chemical, used BASF's Irgastab, a non-discoloring processing stabilizer, to generate the polypropylene (PP) required for medical purposes. With the global rollout of COVID-19 immunizations, the need for PP-based syringes has increased exponentially.
Europe Active & Intelligent Packaging Market Leaders
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BASF SE
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Amcor Ltd
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Honeywell International Inc
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Landec Corporation
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Crown Holdings Inc.
*Disclaimer: Major Players sorted in no particular order
Europe Active & Intelligent Packaging Market News
- May 2021 - Four04 Packaging Ltd was identified as an ideal partner for Coveris' strategic growth plans through a continuous market screening procedure. Packaging for fresh food and fruit, as well as bread, is a specialty of the company. It offers a product portfolio that ideally complements Coveris' existing product lines in these markets.
- August 2021 - Amcor, one of the pioneers in developing and producing a diverse range of reliable packaging solutions, announced the debut of a proprietary healthcare lidding technology that will be used for combination products containing two or more regulated components (device, drug, or biologic). Amcor's recent invention is based on patented inert film development and laminate design. It offers a lidding solution that can endure heat sterilization, which conserves and sterilizes products while preventing drug uptake into the package.
Europe Active & Intelligent Packaging Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Value Chain Analysis
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
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4.4 Market Drivers
- 4.4.1 Longer Shelf Life and Changing Consumer Lifestyle
- 4.4.2 Growing Demand for Fresh and Quality Food Products
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4.5 Market Challenges
- 4.5.1 Issues with the Effects of Packaging Materials on the Human Body
- 4.5.2 Security and Privacy Issues in the Case of Intelligent Packaging
5. IMPACT OF COVID-19 ON THE MARKET
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 Active Packaging
- 6.1.1.1 Gas Scavengers/Emitters
- 6.1.1.2 Moisture Scavenger
- 6.1.1.3 Microwave Susceptors
- 6.1.1.4 Other Active Packaging Technologies
- 6.1.2 Intelligent Packaging
- 6.1.2.1 Coding and Markings
- 6.1.2.2 Antenna (RFID and NFC)
- 6.1.2.3 Sensors and Output Devices
- 6.1.2.4 Other Intelligent Packaging Technologies
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6.2 By End-user Vertical
- 6.2.1 Food
- 6.2.2 Beverage
- 6.2.3 Healthcare
- 6.2.4 Personal Care
- 6.2.5 Other End-user Verticals
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6.3 By Country
- 6.3.1 United Kingdom
- 6.3.2 Germany
- 6.3.3 France
- 6.3.4 Rest of Europe
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles
- 7.1.1 BASF SE
- 7.1.2 Amcor Ltd
- 7.1.3 Honeywell International Inc.
- 7.1.4 Landec Corporation
- 7.1.5 Crown Holdings Inc.
- 7.1.6 Ball Corporation
- 7.1.7 Sonoco Products Company
- 7.1.8 Graphic Packaging International LLC
- 7.1.9 Timestrip UK Ltd
- 7.1.10 Coveris Holdings SA
- 7.1.11 Sealed Air Corporation
- 7.1.12 Dessicare Inc.
- 7.1.13 WestRock Company
- *List Not Exhaustive
8. INVESTMENT ANLAYSIS
9. FUTURE OUTLOOK OF THE MARKET
** Subject To AvailablityEurope Active & Intelligent Packaging Industry Segmentation
Active and intelligent packaging involves the use of permitted additives in packaging films, or within packaging containers, for the maintenance and extension of product shelf life. Active packaging allows packages to interact with food and the environment and plays a dynamic role in food preservation. The Europe Active and Intelligent Packaging Market is Segmented by Type (Active Packaging, Intelligent Packaging), End-User Vertical (Food, Beverage, Healthcare, Personal Care), and Country.
| By Type | Active Packaging | Gas Scavengers/Emitters |
| Moisture Scavenger | ||
| Microwave Susceptors | ||
| Other Active Packaging Technologies | ||
| By Type | Intelligent Packaging | Coding and Markings |
| Antenna (RFID and NFC) | ||
| Sensors and Output Devices | ||
| Other Intelligent Packaging Technologies | ||
| By End-user Vertical | Food | |
| Beverage | ||
| Healthcare | ||
| Personal Care | ||
| Other End-user Verticals | ||
| By Country | United Kingdom | |
| Germany | ||
| France | ||
| Rest of Europe |
Europe Active & Intelligent Packaging Market Research FAQs
What is the current Europe Active and Intelligent Packaging Market size?
The Europe Active and Intelligent Packaging Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)
Who are the key players in Europe Active and Intelligent Packaging Market?
BASF SE, Amcor Ltd, Honeywell International Inc, Landec Corporation and Crown Holdings Inc. are the major companies operating in the Europe Active and Intelligent Packaging Market.
What years does this Europe Active and Intelligent Packaging Market cover?
The report covers the Europe Active and Intelligent Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Active and Intelligent Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Active & Intelligent Packaging Industry Report
Statistics for the 2024 Europe Active & Intelligent Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Active & Intelligent Packaging analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
