Europe Air Fryers Market Size (2024 - 2029)

The Europe air fryers market is experiencing growth driven by the increasing demand for healthier cooking solutions and the convenience offered by these appliances. Air fryers are being adopted in both residential and commercial settings as a healthier alternative to traditional deep fryers. The market's expansion is influenced by shifts in consumer lifestyles, such as urbanization and busier schedules, which prioritize quick and easy cooking methods. Despite initial setbacks due to COVID-19-related supply chain disruptions, the market has been recovering, with demand fluctuating seasonally.

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Market Size of Europe Air Fryers Industry

Europe Air Fryers Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 6.00 %
Market Concentration Medium

Major Players

Europe Air Fryers Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Air Fryers Market Analysis

The Europe air fryers market has generated revenue of USD 855.342 million in the current year and is poised to achieve a CAGR of more than 6% for the forecast period.

  • An air fryer is a cooking appliance specifically designed with properties that provide oil-free and healthy food to people. With an increase in demand for healthier meals even while dining out, there is an increased usage of air fryers in Europe. Air fryers are currently being utilized in residential and commercial applications in Europe to prepare deep-fried food more healthily. Currently, Air fryers are being solely used to replace conventional deep fryers.
  • During the initial stage of COVID-19, due to supply chain disruptions, the market has experienced losses due to stoppage in manufacturing and distribution services. Later, due to lockdowns and work-from-home culture, the demand for air fryers rose. Post-COVID, the market is experiencing gradual growth according to seasonal demand fluctuations.
  • Air fryers provide a convenient and time-saving cooking solution. They offer faster cooking times compared to conventional ovens. The ease of use and quick cooking process of air fryers attract consumers who are looking for convenient and hassle-free cooking appliances. Particularly those with busy lifestyles. The shift in consumer lifestyles, including increased urbanization, busier schedules, and the desire for healthier eating habits, is driving the demand for air fryers.

Europe Air Fryers Industry Segmentation

An air fryer is a small electrical kitchen appliance designed with properties that provide oil-free for quick cooking. 

Europe air fryers market is segmented by size (small size 2.6L to 4.9L, mini size 2.5L and below, large XL size 5.0L to 8.5L, and extra large XXL 8.6L to 12.5L), by material (plastic, metal, and other materials), by end-user (residential and commercial), and by distribution channel (e-commerce, supermarkets/hypermarkets, specialty stores, and other distribution channels). 

The report offers market size and forecasts in value (USD) for all the above segments.

By Size
Small Size 2.6L to 4.9L
Mini Size 2.5L and Below
Large XL Size 5.0L to 8.5L
Extra Large XXL 8.6L to 12.5L
By Material
Plastic
Metal
Other Materials
By End User
Residential
Commercial
By Distribution Channel
E Commerce
Super Markets
Hyper Markets
Other Distribution Channels
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Europe Air Fryers Market Size Summary

The Europe air fryers market is experiencing significant growth, driven by the increasing demand for healthier cooking solutions and the convenience they offer. Air fryers, designed to prepare oil-free and healthier meals, are gaining popularity in both residential and commercial sectors across Europe. The market has rebounded post-COVID-19, with a rise in demand attributed to lifestyle changes such as urbanization and busier schedules. The ease of use and quick cooking times of air fryers make them an attractive option for consumers seeking hassle-free cooking appliances. Additionally, the growing use of air fryers in hotels, restaurants, and hospitals is further propelling market expansion, as these sectors seek to provide healthier meal options.

The role of e-commerce is pivotal in the growth of the air fryer market in Europe, with online sales channels experiencing rapid expansion. Consumers are increasingly turning to e-commerce platforms for their purchases, drawn by the convenience and variety of options available. This shift in consumer behavior is encouraging vendors to enhance their online presence and offer attractive deals to capture a larger market share. The market is characterized by fragmentation, with major players like Philips, Black & Decker, Havells, Wonderchef, and Breville introducing innovative and energy-efficient products to meet the rising health consciousness among consumers. Recent product launches, such as Philips' Airfryer XL Connected and Wonderchef's Air Fry Mode, highlight the ongoing innovation and competition within the industry.

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Europe Air Fryers Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Changing Consumer Lifestyles and Dietary Preferences

    3. 1.3 Market Restraints

      1. 1.3.1 Availability of alternatives

    4. 1.4 Market Opportunities

      1. 1.4.1 Introduction of New Energy Efficient Products

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Industry Attractiveness - Porters' Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitutes

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Insights on technology innovation in the Market.

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Size

      1. 2.1.1 Small Size 2.6L to 4.9L

      2. 2.1.2 Mini Size 2.5L and Below

      3. 2.1.3 Large XL Size 5.0L to 8.5L

      4. 2.1.4 Extra Large XXL 8.6L to 12.5L

    2. 2.2 By Material

      1. 2.2.1 Plastic

      2. 2.2.2 Metal

      3. 2.2.3 Other Materials

    3. 2.3 By End User

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 By Distribution Channel

      1. 2.4.1 E Commerce

      2. 2.4.2 Super Markets

      3. 2.4.3 Hyper Markets

      4. 2.4.4 Other Distribution Channels

Europe Air Fryers Market Size FAQs

The Europe Air Fryers Market is projected to register a CAGR of greater than 6% during the forecast period (2024-2029)

Philips , Black & Decker, Havells, Wonderchef and Breville are the major companies operating in the Europe Air Fryers Market.

Europe Air Fryers Market Report Snapshots

Europe Air Fryers Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)