Market Trends of Europe Air Fryers Industry
Increased Demand for Air Fryers in Commercial Sector
- High demand for air fryers in hotels and restaurants has increased the demand for air fryers in Europe. The growing demand for air fryers in hospitals is gaining more popularity among consumers because they receive healthy and good meals in hospitals. The surging product launches and other innovations by major market players provide numerous opportunities for market growth.
- For instance, Philips introduced the Airfryer XL Connected brand-new air fryer. This air fryer uses Rapid Air Technology for healthy frying and can also be connected with the Nutri app, which provides direction on how to prepare food and when to employ it. Seven pre-programmed settings and touch screens, including grill, roast, keep warm, fry, bake, and reheat, are available on the Philips Airfryer XL Connected. Therefore, surging demand for air fryers in commercial sectors of the market.
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E Commerce Driving the Market
- The role of e-commerce has had the greatest impact on the air fryer industry. Technological advancements in e-commerce websites and faster delivery are the primary reasons for boosting online sales of air fryers. The online distribution channel is the fastest-growing section in Europe owing to increased public knowledge of innovative and simple purchasing platforms. Because of the potential for development in air fryer sales through online retailing, vendors have been seeking to expand their e-commerce presence. Consumer behavior is also changing in the industry, with an increasing number of customers opting for e-commerce platforms to purchase these items.
- Consumers also explore a broad range of features, kinds, collections, materials, and price alternatives across a number of stores in less time and with just a few clicks when shopping for air fryers online. Online merchants are also incorporating offers such as free delivery and free products with purchases of a specific value into the mix, which is attracting more shoppers to the online platforms. The growing dominance of e-commerce will drive greater demand for air fryers in Europe.
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