Market Trends of Europe Algae Protein Industry
This section covers the major market trends shaping the Europe Algae Protein Market according to our research experts:
The Popularization of Functional Foods is Likely to Foster the Market Growth
Algae are marine sourced plants which have been getting attention as a functional food in recent years across the region. Their nutritional profile makes them uniquely suited and apt to meet the demands of consumers willing for more plant-centric diets. Algae are also considered a sustainable food source for animals. Algae's superfood character calls for a more overt usage in food and drink products in the European countries, owing to the transforming consumer food habits in the region. Educating consumers about the nutritional benefits available in algae will be critical to overcoming cultural perceptions. Moreover, many European consumers are not yet familiar with eating algae outside of sushi, so the brands are putting a strong focus on taste, e.g. by combing algae with popular flavors, to encourage consumer uptake.
German Beverage Market is Promoting Algae Protein Use
As concerns over the health and environmental impacts of consuming animal-based products have grown in Germany, the interest in alternative-protein sources, including seaweeds such as algae, chlorella, and spirulina has also developed among the consumers.
The younger generation of the country is readily accepting healthier drinks sourced from algae sources due to their urge to trying innovative products. This is primarily because the young adults are incorporating more protein in their daily diets and their quest for an ideal alternative protein is met by algae protein, which supports the health claims like any other good plant-protein source.
Thus, algae protein found a natural home in the juices and smoothies. Some launches in Germany include Rabenhorst's Wheatgrass Drink with Spirulina Micro-Algae and Green Tea Extract, Alnavit's Green Hero with Spirulina and Matcha and True Fruits' Green Smoothie with Rocket, Mint & Chlorella.
