Market Trends of Europe Baby Food Industry
This section covers the major market trends shaping the Europe Baby Food Market according to our research experts:
Growing Demand for Organic Food Aiding the Demand Organic Baby Foods
- With the rising awareness regarding the effects of chemicals, fertilizers, pesticides, etc., consumers are opting for foods that are free from these. Thus, organic foods are finding an increased demand in the European market.
- With the increasing number of women working in Germany, Italy, the United Kingdom, France, and other regions, the need for organic baby foods has risen. Thus, the baby food market is propelling stronger growth in these regions. The innovative packaging and incorporation of special ingredients that give an additional benefit to the product are also driving the market.
- The existing players are expanding their product portfolio, including organic foods, to their product range to gain a competitive advantage and strengthen their position in the market. Parents are increasingly opting for healthy and ready-to-eat food offerings, such as instant milk formula and snacks, which require needless or no preparation time and can be instantly provided to the baby.
- Major players in the infant food market are eyeing Russia in terms of organic and natural infant food to strengthen their position in the Russian market.
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United Kingdom Dominates the Market
- The major drivers of the market are the increasing number of working women population and the awareness regarding the nutritional factors of processed baby food. The growing awareness regarding the long-term effects of packed baby foods is a major market restraint. Technological developments in baby foods such as infant formula, cereal-based products, and other fortified products are trending in the market.
- Organic baby food is also gaining attraction in the United Kingdom's baby food market. Danone, Nestle, and H.J. Heinz are the major players in the market. Cow & Gate, Ella's Kitchen, Heinz, Plum baby, and Organix are the other players in the market.
- Moreover, players are launching their products with sustainable packaging options due to growing consumer awareness about the environmental issues related to the product's packaging.
- For instance, In July 2022, a new pouch was launched by Little Freddie's featuring the OPRL label, which enables the pouch to be sent home for recycling. This is the first recycling of baby food pouches in the United Kingdom, developed for council collection. The new material will have a significant impact on total climate footprints.
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