Europe Bakery Products Market Size (2024 - 2029)

The bakery products market in Europe is experiencing growth driven by factors such as convenience and affordability, which are highly valued by consumers. There is a notable demand for baked goods that offer lower calorie options without compromising on taste. Consumers are increasingly favoring products with specific ingredient claims, including gluten-free, vegetarian, and those free from preservatives and additives. While Eastern Europe shows rising demand for biscuits and bread, Western Europe presents a more mature and saturated market. The trend towards health and wellness is boosting the popularity of organic bakery products. The market size is further influenced by the continuous introduction of innovative products, which shapes consumer purchasing behavior and supports overall market expansion.

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Market Size of Europe Bakery Products Industry

Europe Bakery Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.12 %
Market Concentration Low

Major Players

Europe Bakery Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Bakery Products Market Analysis

  • The Europe bakery products market is projected to register a CAGR of 3.12% over the forecasted period.
  • Convenience and affordability are major factors supporting the demand for bakery products. Europeans give high importance to convenience while selecting food products. Consumers are greatly opting for baked products that are low in calories and taste the same as their traditional counterparts.
  • Consumers often perceive ingredients-level, value-addition, and gluten-free varieties as supporting higher demand. They are placing additional demand for products with vegetarian, ethical, and no preservative or additives claims, which are becoming very popular in this market.
  • The emerging markets of Eastern Europe are fuelling demand for biscuits and bread, and the developed markets of Western Europe are matured and saturated. Bread is the staple food in most countries in Europe. Organic bread and other bakery products also witness enhanced demand from health and wellness-oriented consumers.
  • As per the Department for Environment Food and Rural Affairs of the United Kingdom, the average per person per week purchase of bread in the United Kingdom in 2019/2020 stood at 524 g. Also, the bakery industry in Europe is constantly evolving with the launch of innovative bakery products, influencing consumer buying behavior and thus supporting market demand and growth.

Europe Bakery Products Industry Segmentation

Bakery products include baked products such as bread, cookies, rolls, pies, and muffins that are prepared from dough batter.

The European bakery products market can be broadly segmented into three major segments, such as by product type, distribution channel, and geography. Based on product type, the market is classified into cakes and pastries, biscuits, bread, morning goods, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, speciality stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the bakery products market in the emerging and established markets across the region, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the Rest of Europe.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Cakes and Pastries
Biscuits
Bread
Morning Goods
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channel
Geography
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
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Europe Bakery Products Market Size Summary

The European bakery products market is experiencing steady growth, driven by factors such as convenience and affordability. Consumers in Europe prioritize convenience when choosing food products, leading to a preference for baked goods that are both low in calories and maintain the taste of traditional options. There is a growing demand for bakery products with specific ingredient claims, such as gluten-free, vegetarian, and those free from preservatives or additives. The market is characterized by a split between the emerging Eastern European markets, which are seeing increased demand for biscuits and bread, and the more mature Western European markets. Bread remains a staple across Europe, with organic and health-oriented bakery products gaining popularity among consumers focused on wellness. The industry is continually evolving, with innovative product launches influencing consumer preferences and driving market expansion.

Germany holds a significant share of the European bakery products market, with a rising snacking culture contributing to increased consumption. Consumers are increasingly seeking healthier alternatives, such as gluten-free and high-fiber bakery products, aligning with health and wellness trends. The market is highly competitive, with numerous global and regional players investing in research and development to create products that offer health benefits without compromising on taste. Companies are also focusing on partnerships and agreements to leverage brand value and distribution channels. Notable players in the market include Grupo Bimbo, Associated British Foods, Mondelēz International, Dr. Schär, and Alpha Baking Company, all of which are actively innovating and expanding their product offerings to meet evolving consumer demands.

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Europe Bakery Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Cakes and Pastries

      2. 2.1.2 Biscuits

      3. 2.1.3 Bread

      4. 2.1.4 Morning Goods

      5. 2.1.5 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Speciality Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channel

    3. 2.3 Geography

      1. 2.3.1 United Kingdom

      2. 2.3.2 Germany

      3. 2.3.3 France

      4. 2.3.4 Russia

      5. 2.3.5 Italy

      6. 2.3.6 Spain

      7. 2.3.7 Rest of Europe

Europe Bakery Products Market Size FAQs

The Europe Bakery Products Market is projected to register a CAGR of 3.12% during the forecast period (2024-2029)

Grupo Bimbo, S.A.B. de C.V., Associated British Foods Plc, Mondelēz International, Inc., Dr. Schär AG/SPA and Alpha Baking Company Inc. are the major companies operating in the Europe Bakery Products Market.

Europe Bakery Market Report Snapshots

Bakery Products Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)