Market Trends of Europe Banking-As-A-Service Industry
This section covers the major market trends shaping the Europe Banking-as-a-Service Market according to our research experts:
Increasing Demand for Embedded Finance Driving Banking as a Service.
Embedded finance revenue in Europe is about to reach USD 40,000 million in 2022, gaining demand among consumers due to the rising popularity of the buy now pay later lending model. the pandemic has also pushed the demand for embedded lending in crucial industry segments across European countries. Retailers in Europe are embracing new embedded finance offerings, with 56% of vendors launching new products in 2022.
In comparison to other European countries, embedded lending is most widespread in the United Kingdom. The United Kingdom was one of the first countries to use embedded lending to finance purchases. Retail finance is seen as a simple way for shoppers in the United Kingdom to spread the expense of large purchases.
The Rise in Adoption of Banking-as-a-Service Platform in Large Organizations Boosting the BaaS Market
The use of BaaS platforms in large organizations segment is more than in small and medium-sized enterprises. It accounts for more than 50% market share in Europe and is expected to continue its domination as it is increasing its customer base by investing in digital transformation to offer tech-savvy banking operations.
The demand for BaaS platforms in the large enterprises segment is anticipated to be driven by organizations' growing inclination for reliable service platforms and automation capabilities.
