Market Trends of Europe Barrier Films Industry
Food and Pet Food Markets to Register Significant Growth
- In the food industry, every product has unique qualities and packaging specifications. Therefore, food packaging should offer the proper environmental conditions from when food is packed until consumed. Every product has unique attributes and packaging needs in the food sector. Therefore, food packaging should offer the proper environmental conditions from when food is packaged until it is consumed. Barrier films have a flexible, solvent-free, impermeable co-extruded structure (single or several layers) that does not react with the packaged food. It also limits the migration of mineral oil and UV radiation and aids in preventing interaction with oxygen, carbon dioxide, or moisture. This rigid barrier, created using specialized materials, also maintains food characteristics, including color, taste, texture, aroma, and flavor.
- Barrier films are frequently used in Europe's food industries to increase shelf life and protect food goods from external effects by acting as moisture and oxygen barriers. New applications for food packaging have led to stricter specifications for food product packaging. A significant area that requires attention is better barrier films to build real packaging. In order to extend food's shelf life and lower the risk of food spoilage and damage, the packaging film's barrier characteristics must be improved. The packaging sheet can be coated with either a PVDC or aluminum coating to obtain superior barrier characteristics.
- According to Deutsches Tiefkühlinstitut, revenues from frozen food sales were approximately EUR 19.54 billion (USD 21.25 billion) in the previous year, up from EUR 15.92 billion (USD 17.31 billion) in the year before. As per the data, the revenue from the sales of frozen food has been gradually increasing during the past decade. This increasing trend is expected to remain in the forecast period, creating a huge opportunity to sell barrier films across the region.
- An increasing number of health-conscious pet owners want their pets to eat at par with them. Gluten-free and grain-free alternatives, sustainable sourcing, and premium gourmet ingredients that wouldn't look out of place on a fine-dining menu are some of the current trends in pet food. This poses an intriguing conundrum for pet food producers.
- In European countries, a barrier film is often used for items such as baked goods, biscuits, frozen foods, seafood, chips and snacks, meat and dairy products, dry fruits, and pet food. The Europe barrier films market is expected to witness growth due to the growing food and pet food industries owing to the increasing demand for healthy, hygienic, lightweight, and eco-friendly packaging.
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Germany to Hold Significant Market Share
- Germany is considered one of the immaculate locations for pharmaceutical R&D, sales, and production of medicines due to its cutting-edge innovation, long tradition as the world's pharmacy, and constantly increasing demand for healthcare products. Europe's largest pharmaceutical market is expanding faster than the German economy due to demographic change, increased chronic diseases, and a greater focus on prevention and self-medication.
- Flexible packaging, such as a pouch, is cost-effective and lightweight, providing convenience (zip-locks, re-sealable seals, and easy to carry) while ensuring freshness, especially in food products like bakery, confectionery, and dairy food. The growing demand for easy food options to grab, hold, eat, or carry is driving the demand for packaging pouches. To meet this demand, manufacturers are putting extra effort into making food packaging portable, which is expected to boost the demand in the barrier packaging sector in Germany.
- The demand for nutritious drinks and healthy food surged dramatically due to the COVID-19 pandemic. Most of these items come in plastic bags and pouches. Plastics are sturdy and lightweight, which increases their use in packing. Consumers like packaging that is portable and easy to handle; therefore, the demand for pouches in the packaging business has increased. Barrier packaging is becoming more popular in numerous industries due to its cost-effectiveness and increased shelf life.
- Jufico, a leading German baby-food producer, launched its organic brand FruchtBar in fully recyclable Monomaterial pouches without Aluminum (Pouch5) into the German market. The pouch was developed by Gualapack, the world leader of premade spouted pouches, and is the first premade spouted pouch available in high-barrier recyclable mono-material.
- The German population is open to new food trends and cultural influences. It is increasingly placing value on food quality, with health and well-being gaining importance as the population matures. This also creates new opportunities for pouch packaging, especially in the market.
- According to Statistisches Bundesamt, the German packaging sector earned over EUR 35 billion (USD 38.35 billion) in revenue in 2022, an increase from EUR 29.6 billion (USD 32.43 billion) over the previous year. As per the research report, the packaging industry in Germany witnessed growth in the past year.
- Germany is the biggest food and beverage market in the European Union. The food processing industry represents the third-largest industry in Germany. According to Statistisches Bundesamt, in 2008, German producers of food and animal feed generated revenues of roughly EUR 135.80 billion (USD 149.87 billion), and by 2021 this figure had increased to EUR 165.01 billion (USD 181.8 billion). All such factors are expected to boost the demand for barrier films in the region.
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