Europe Beverage Packaging Market Size (2024 - 2029)

The Europe Beverage Packaging market is experiencing growth driven by factors such as an increasing population, rising per capita income, and changing lifestyles, which are contributing to the expansion of the beverage industry in the region. The demand for flexible packaging is being propelled by trends towards lightweight materials and the need to reduce costs, alongside the growth of e-commerce and its emphasis on visually appealing packaging. The shift towards off-premise alcohol consumption is also supporting the market's expansion. However, initiatives by major industry players to eliminate virgin plastics from their packaging could pose challenges to the market's growth trajectory.

Market Size of Europe Beverage Packaging Industry

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Europe Beverage Packaging
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.58 %
Market Concentration Low

Major Players

Europe Beverage Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Beverage Packaging Market Analysis

The Europe Beverage Packaging market is expected to register a CAGR of 5.58% over the forecast period (2021 - 2026). The impact of the COVID-19 outbreak in the region was severe, and the effects were observed in the packaging industry. Offline food chains, such as restaurants and cafes, have been entirely shut down, leading to a decline in demand for beverages. On the contrary, beverages, such as milk products, are witnessing increasing demand as consumers rush to stock the pantries.

  • In the European region, the beverage industry plays a critical role. Consistently rising population and per capita income, and changing lifestyles are the key drivers driving the beverage industry's expansion in the region. The demand for healthier food alternatives, such as fresh milk, is increasing because this type of milk is considered more nutritious and more beneficial than shelf-stable milk.
  • Flexible beverage packaging is being driven by the quickly embraced trend of lightweight packaging materials and the desire to reduce production, transportation, and handling costs. Furthermore, the rise of e-commerce, which focuses on visually appealing packaging trends, is driving demand.
  • Furthermore, with an expected steady increase in alcohol consumption after the lockdown restrictions are eased out, Europe is expected to see more focus on off-premise consumption compared to on-premise consumption. The off-premise consumption of alcohol is favorable for the growth of the packaging market. Alcoholic beverages packaged in pouches for single-serve consumption are a few notable examples that have become increasingly popular in the studied market.
  • However, Suntory, the beverage giant in the region, has pledged to eliminate virgin plastics, such as fossil-fuel-based plastics, from its packaging portfolio, by 2030. Such initiatives from other industry players may limit the growth of the market during the forecast period.

Europe Beverage Packaging Industry Segmentation

The study analyzes the demand for the Beverage packaging industry in Europe, based on the following segments, by Material Type (Plastic, Metal, Glass, PaperBoard). by Product Type (Bottles, Cans, Pouches, Cartons, Beer Kegs), by Application (Carbonated Drinks, Alcoholic Beverages, Bottled Water, Milk, Fruit and Vegetable Juices, Energy Drinks, Plant-Based Drinks, and Other Applications) and by Country.

By Material Type
Plastic
Metal
Glass
Paperboard
By Product Type
Bottles
Cans
Pouches
Cartons
Beer Kegs
By Application
Carbonated Drinks
Alcoholic Beverages
Bottled Water
Milk
Fruit and Vegetable Juices
Energy Drinks
Plant-based Drinks (Emerging Market)
Other Applications
By Country
United Kingdom
Germany
France
Italy
Spain
Austria
Poland
Russia
Rest of Europe
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Europe Beverage Packaging Market Size Summary

The European beverage packaging market is experiencing a dynamic transformation driven by evolving consumer preferences and regulatory changes. The region's beverage industry is expanding due to factors such as rising population, increased per capita income, and shifting lifestyles. The demand for healthier alternatives, like fresh milk, is on the rise, influencing packaging trends towards more sustainable and lightweight materials. The market is witnessing a shift towards flexible packaging solutions, propelled by the growth of e-commerce and the need for cost-effective production and transportation. The off-premise consumption of alcoholic beverages is also contributing to the market's growth, with innovative packaging solutions like single-serve pouches gaining popularity. However, initiatives by major players to eliminate virgin plastics from their packaging portfolios pose challenges to market expansion.

The market is characterized by a fragmented landscape with numerous players and ongoing innovations. The adoption of recyclable plastics and the development of PET bottles are notable trends, supported by regulatory measures aimed at reducing single-use plastics. The logistics challenges associated with glass packaging are being addressed through innovations in packaging safety and the use of recycled materials. The dairy sector is witnessing a resurgence in glass bottle usage, driven by consumer demand for environmentally friendly options. Key developments in the market include strategic acquisitions and collaborations aimed at enhancing recycling rates and expanding market presence. These efforts are expected to foster a more sustainable and competitive beverage packaging industry in Europe.

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Europe Beverage Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Market Drivers

      1. 1.4.1 Improved Technology Offering Better Solutions

    5. 1.5 Market Restraints

      1. 1.5.1 Operation and Logistical Concerns

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material Type

      1. 2.1.1 Plastic

      2. 2.1.2 Metal

      3. 2.1.3 Glass

      4. 2.1.4 Paperboard

    2. 2.2 By Product Type

      1. 2.2.1 Bottles

      2. 2.2.2 Cans

      3. 2.2.3 Pouches

      4. 2.2.4 Cartons

      5. 2.2.5 Beer Kegs

    3. 2.3 By Application

      1. 2.3.1 Carbonated Drinks

      2. 2.3.2 Alcoholic Beverages

      3. 2.3.3 Bottled Water

      4. 2.3.4 Milk

      5. 2.3.5 Fruit and Vegetable Juices

      6. 2.3.6 Energy Drinks

      7. 2.3.7 Plant-based Drinks (Emerging Market)

      8. 2.3.8 Other Applications

    4. 2.4 By Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 Germany

      3. 2.4.3 France

      4. 2.4.4 Italy

      5. 2.4.5 Spain

      6. 2.4.6 Austria

      7. 2.4.7 Poland

      8. 2.4.8 Russia

      9. 2.4.9 Rest of Europe

Europe Beverage Packaging Market Size FAQs

The Europe Beverage Packaging Market is projected to register a CAGR of 5.58% during the forecast period (2024-2029)

Amcor Plc, Ball Corp, Beatson Clark Ltd, CANPACK Group and Mondi Group Plc are the major companies operating in the Europe Beverage Packaging Market.

Europe Beverage Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)