Europe Bicycle Market Size (2024 - 2029)

The European bicycle market is experiencing significant growth, driven by the increasing demand for e-bikes and the rising popularity of cycling for fitness and leisure. This expansion is further supported by the trend towards eco-friendly transportation, as more individuals choose cycling for commuting due to environmental concerns. The market's growth is also fueled by the versatile use of bicycles in recreational activities and cycling events. Companies are actively enhancing their market presence through strategic initiatives such as mergers, acquisitions, and new product developments, contributing to the overall increase in market size.

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Market Size of Europe Bicycle Industry

Europe Bicycle Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.67 %
Market Concentration Low

Major Players

Europe Bicycle Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Bicycle Market Analysis

The Europe Bicycle Market size is expected to grow from USD 25.08 billion in 2023 to USD 39.80 billion by 2028, at a CAGR of 9.67% during the forecast period (2023-2028).

  • The demand for e-bikes has surpassed that of conventional bikes in certain European countries, such as France, Italy, Germany, and the Netherlands. The fitness and leisure segments have driven the European bicycle market, as more people are using bikes for recreation and exercising, leading to steady growth in the medium to long term. Moreover, the increasing popularity of cycling events and the versatile application of bikes in trekking and recreational activities are also expected to propel the market's growth.
  • With growing environmental concerns and aggressive marketing campaigns, the trend towards eco-friendly transportation is encouraging more people to opt for cycling as a means of commuting. The increasing demand for e-bicycles is driven by the growing focus on body fitness and health consciousness among consumers. According to the Spanish Bicycle Industry Association (Spanish: Asociación de Marcas y Bicicletas de España ((AMBE)), e-bicycles are the most popular electric vehicles in Spain, with over 220,000 units sold in 2021.
  • Leading companies in the industry are focused on expanding their brand presence in the region through mergers, acquisitions, partnerships, and new product developments. For example, Hero Cycles, a brand under the Hero Motors Company Group, delivered its Made in India e-bikes to Europe in June 2021, marking the company's entry into the European market.

Europe Bicycle Industry Segmentation

A bicycle consists of two wheels held in a frame, one behind the other, propelled by pedals and steered with handlebars attached to the front wheel. Cycling is one of the many exercises that help individuals' overall fitness. Bicycles are used in this aerobic activity as they increase cardiovascular fitness.

The European bicycle market is segmented by type, distribution channel, and country. By type, the market is segmented into road bicycles, hybrid bicycles, all-terrain bicycles, e-bicycles, and other types. Based on distribution channels, the market is segmented into offline retail stores and online retail stores. Based on country, the market is segmented into Spain, the United Kingdom, Germany, France, Italy, the Netherlands, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Road Bicycles
Hybrid Bicycles
All Terrain Bicycles
E-bicycles
Other Types
Distribution Channel
Offline Retail Stores
Online Retail Stores
Geography
Spain
United Kingdom
Germany
France
Italy
Netherlands
Rest of Europe
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Europe Bicycle Market Size Summary

The European bicycle market is experiencing significant growth, driven by a shift in consumer preferences towards e-bikes and a rising interest in cycling for fitness and leisure. This trend is particularly evident in countries like France, Italy, Germany, and the Netherlands, where the demand for e-bikes has surpassed that of traditional bicycles. The market is further propelled by the increasing popularity of cycling events and the versatile use of bikes in trekking and recreational activities. Environmental concerns and the push for eco-friendly transportation solutions are encouraging more individuals to choose cycling as a commuting option. The market is characterized by a high level of competition, with leading companies expanding their presence through strategic mergers, acquisitions, and new product developments.

The European bicycle market is highly fragmented, with key players such as Accell Group NV, Trek Bicycle Corporation, Pon Holdings BV, Scott Corporation SA, and Giant Manufacturing Co. Ltd. These companies are focusing on product differentiation through advanced technology, design, and innovation to maintain a competitive edge. The rise of e-bike technology has led to the incorporation of features like anti-theft systems and smart monitoring, catering to the growing demand for modernized cycling solutions. Government initiatives and infrastructure developments, such as car-free bicycle highways, are expected to further boost market growth. The market's expansion is supported by both global and regional manufacturers, who are continuously innovating to meet the evolving consumer demands in the European region.

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Europe Bicycle Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Road Bicycles

      2. 2.1.2 Hybrid Bicycles

      3. 2.1.3 All Terrain Bicycles

      4. 2.1.4 E-bicycles

      5. 2.1.5 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Offline Retail Stores

      2. 2.2.2 Online Retail Stores

    3. 2.3 Geography

      1. 2.3.1 Spain

      2. 2.3.2 United Kingdom

      3. 2.3.3 Germany

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Netherlands

      7. 2.3.7 Rest of Europe

Europe Bicycle Market Size FAQs

The Europe Bicycle Market is projected to register a CAGR of 9.67% during the forecast period (2024-2029)

Trek Bicycle Corporation, Accell Group NV, Giant Manufacturing Co. Ltd, Pon Holdings BV and Scott Corporation SA are the major companies operating in the Europe Bicycle Market.

Europe Bicycle Market Report Snapshots

European Bicycle Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)