Europe Bottled Water Market Size (2024 - 2029)

Europe Bottled Water Market Analysis

The Europe Bottled Water Market size is estimated at USD 72.82 billion in 2024, and is expected to reach USD 87.44 billion by 2029, growing at a CAGR of 3.73% during the forecast period (2024-2029).

As a response to the COVID-19 crisis, on March 17, 2020, the European Commission closed the European Union borders of 27 member states to all non-essential travels for a minimum of 30 days, which severely impacted travel and tourism that translated to spending on bottled water, thus, impacting the sales of bottled water in Europe. Sales of bottled water have been facing hindrances in Europe as some of the major markets for bottled water are under lockdown and social distancing. As a result, many companies started to shift to online channels to gain traction in the market. Almost all the companies have adopted adequate measures to return to their everyday operations.

Over the period, the Europe bottled water market is growing with increasing sales in the sparkling and still water categories through both off-trade and on-trade channels. Sales of bottled water are rising from online retail stores in areas where home deliveries are a prominent sales channel. Increasing consumer concerns regarding the consumption of contaminated tap water is also one of the prime factors contributing to the market growth. Alongside, quality regulations play a pivotal role in boosting consumer confidence in the bottled water market in Europe.

Increased awareness, with the help of industry groups and the government, can help address some of the challenges while creating new opportunities for bottled water manufacturers by enhancing consumer perception of packaging sustainability. Thus, key players can tap such opportunities by introducing recyclable and eco-friendly packaging materials. The convenience of handling and mobility of the bottles are other factors driving the market. The rising concerns about the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Europe Bottled Water Industry Segmentation

Bottled water refers to drinking water packaged in glass or plastic bottles. Some bottled waters are carbonated, while others are not. The Europe bottled water market report includes the study on segmentation by product type, by distribution channel, and by geography. On the basis of product type, the market is segmented into carbonated bottled water, still bottled water, and flavored/functional bottled water. On the basis of distribution channels, the market is segmented into on-trade, and off-trade channels. The off-trade channel is further segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. On the basis of geography, the report provides an analysis of major countries in Europe, which include the United Kingdom, France, Germany, Russia, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).