Market Trends of Europe Canned Fruits Industry
This section covers the major market trends shaping the Europe Canned Fruits Market according to our research experts:
Government Initiatives To Provide Safe Food Is Increasing The Demand
While it is extremely rare, sometimes canned fruits that have been improperly prepared may contain harmful microorganisms like "Clostridium botulinum" causing botulism. Consuming such tainted canned fruits might result in botulism, a dangerous condition that, if untreated, can cause paralysis and death. In order to avoid such serious problems, the European government has come up with regulations those increases the trust among consumers in the region. For instance, the European Commission Regulation sets maximum levels for certain contaminants in food products, and this regulation is frequently updated. Apart from the limits set for general foodstuffs, there are also a number of specific contaminant limits for specific canned products. For canned products, there is one important limit on the inorganic tin, the package should not exceed a maximum of 200 mg/kg). Europe legislation has been laid down to regulate the presence of pesticide residues (MRLs) in food products. Therefore, producers, processors, and packers are adopting alternatives including the use of non-chemical methods and implementing Integrated Pest Management (IPM) to avoid any sort of rejections. The most common reasons for border rejections or market withdrawals of canned foods from the European market often relate to foreign bodies in the can, or defective packaging sometimes caused by corrosion. Although food safety certification is not obligatory under European legislation, there are legal guidelines for producers regarding food hygiene safety and traceability. Such government initiatives in the region to provide safe food to consumers have created a strong belief among them to purchase canned fruits which are boosting the market's growth.
Expansion of Supermarkets/Hypermarkets to Boost the Growth Of The Market
The supermarkets & hypermarkets accounted for the major share of the Europe canned fruits market in 2021. In many highly populated countries in the region like Russia, Turkey, Germany, the United Kingdom, and France supermarkets & hypermarkets are the primary suppliers of canned fruits. The European supermarkets are distinctive in some ways, primarily their unique distribution models in the retail sector. The emergence of larger retail spaces in highly crowded places such as malls and supermarket chains and the growth of offering canned fruits through the online services they provide drove the expansion of the canned fruits market in the retail industry. Also, major supermarkets/hypermarkets are expanding their offline and online presence in the region. For instance, In November 2021, French supermarket group Carrefour announced it to spend USD 3.47 billion between 2022 and 2026 to set up digital commerce expansion as its strategic plan. Additionally, supermarkets stock a variety of canned fruit brand products which makes the consumer's selection wider and his choice a more well-informed one. For instance, in December 2021, according to the trade office of Vietnam in Europe, more than 20 tonnes of canned lychee from Vietnam hit the shelves of supermarkets in France for the first time.
Additionally, market growth is being driven by increasing retail infrastructure and the resulting increase in the number of supermarkets & hypermarkets in urban areas across Europe. Moreover, developments in refrigeration and transportation technologies have made it increasingly possible to ship perishable and lower-shelf-life products across continents with ease which is supporting the growth of the whole market. For instance, unopened canned fruits have a 1 to 2 years shelf life.
