Europe Cat Food Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 22.36 Billion |
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Market Size (2029) | USD 30.66 Billion |
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Largest Share by Pet Food Product | Food |
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CAGR (2024 - 2029) | 6.52 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Cat Food Market Analysis
The Europe Cat Food Market size is estimated at USD 22.36 billion in 2024, and is expected to reach USD 30.66 billion by 2029, growing at a CAGR of 6.52% during the forecast period (2024-2029).
22.36 Billion
Market Size in 2024 (USD)
30.66 Billion
Market Size in 2029 (USD)
7.06 %
CAGR (2017-2023)
6.52 %
CAGR (2024-2029)
Largest Market by Product
73.67 %
value share, Food, 2022
The expanding cat population has led to an increased demand for pet food options, making it the largest segment as owners prioritize providing essential nutrition for their cats.
Largest Market by Country
16.29 %
value share, Germany, 2022
Germany's high cat population, increased consumer demand for quality cat food, and wide product availability, such as treats and specialized diets, have driven the market growth.
Fastest-growing Market by Product
8.64 %
Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029
The growing demand for vitamins and minerals, probiotics, and omega-3 fatty acids and increasing awareness about preventive healthcare with nutraceuticals are increasing their usage.
Fastest-growing Market by Country
11.89 %
Projected CAGR, Poland, 2023-2029
The growing cat ownership rates and companies' growing investments in the country in developing pet food manufacturing facilities are driving the market growth.
Leading Market Player
10.88 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader due to its product launches focused on the cat's specialized nutrition and its expanding manufacturing bases across the region.
The food segment dominates the European market due to the rising cat adoptions in the United Kingdom, France, and Germany
- Europe is one of the largest regions with a high cat population and a high usage of commercial cat food products, increasing its importance in the global cat food market. In 2022, the European cat food market accounted for USD 19.4 billion. The market grew by 22.5% between 2017 and 2021 during the historical period, which is associated with the increase in the usage of premium products due to the rising pet humanization in the region, including looking after pets and considering them as an integral part of the family.
- In the European cat food market, food and treats were the major segments, accounting for market values of USD 14.3 billion and USD 2.6 billion in 2022, respectively. The higher shares of these segments were because of their significance in providing regular dietary requirements for cats and for training and entertainment purposes.
- Cats consume less water and need to be compensated with a wet food diet. As wet food is rich in moisture content, the usage of wet food among people who own cats has increased. Therefore, wet cat food emerged as the major pet food type in the European cat food market, accounting for 53.3% of the cat food segment in 2022, and it is estimated to record a CAGR of 5.7% during the forecast period.
- Nutraceuticals and pet treats are also expected to grow faster in the European cat food market, with CAGRs of 7.4% and 7.1%, respectively, during the forecast period. Cats are frequent eaters, and pet parents incorporate treats into feeding routines. The rising pet health concerns are also driving the usage of nutraceuticals.
- Therefore, the rising cat adoption and the increasing usage of commercial pet food products are estimated to drive the European cat food market at a CAGR of 5.7% during the forecast period.
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Germany dominates the European cat food market owing to its large cat population and consumers’ higher expenditure on pets
- Europe is one of the largest cat food markets globally, amounting to USD 19.4 billion in 2022, owing to pet owners making them a part of the family. The European cat food market increased by 22.5% between 2017 and 2021, which is associated with the increasing usage of commercial cat food products and the growing premiumization in the region.
- In Europe, Germany was the largest country in the cat food market, amounting to a value of USD 3.17 billion in 2022. The higher market share held by the country is because of the slightly higher cat population along with the higher expenditure of cat owners on cat food. For instance, the cat population in the country accounted for 14.9% of the region's cat population in 2022.
- France and the United Kingdom are the major countries in the European cat food market, with values of USD 2.79 billion and USD 2.55 billion, respectively, in 2022. Consumers in these countries, which have a higher cat population compared to other regional countries, are increasing their usage of premium food products. The long and harsh winters are driving cat adoption in Poland and Russia, which are also major countries concerning the cat population. The cat food market in these countries is estimated to record CAGRs of 11.9% and 11.6%, respectively, during the forecast period.
- While supermarkets and hypermarkets and specialty stores are the major distribution channels in the European cat food market, the penetration of e-commerce platforms and the shift in specialty stores to omnichannel services are estimated to drive online channels to register a CAGR of 6.5% during the forecast period.
- Therefore, the increase in cat adoption and the increase in premiumization are projected to drive the European cat food market at a CAGR of 5.7% during the forecast period.
Europe Cat Food Market Trends
Cats are the major companion animals adopted in Europe as they are a symbol of good luck and adapt easily to small spaces
- In Europe, cats are the major pets adopted by pet parents, accounting for 36.4% of the total pet population in 2022. The high adoption of cats is mainly due to their adaptability to smaller living spaces, as they can be kept indoors without feeling cooped up. Also, in some European countries, including the United Kingdom, Germany, and Russia, cats are symbols of good luck and fortune.
- Owning pets creates a sense of companionship, affection, protection, and unique bonds with the owners. Therefore, 90 million households in the European Union had pets in 2021, representing 46% of the households. The European cat population has been steadily increasing over the years, which increased by 14.9% during 2017-2022. Moreover, the higher adoption of cats as pets after the COVID-19 pandemic was mainly attributed to the increase in pet humanization, stimulated by loneliness, remote work, and helping prevent illness and allergies. From 2020 to 2022, the cat population increased by 7.1%.
- In Europe, Russia consists of a large cat population, accounting for 19.6% of the total population in the region in 2022, followed by Germany (14.8%), France (13.2%), and the United Kingdom (11.1%). There is a cultural affinity for cats in Russia, with many Russian literary works featuring cats as important characters, and they are considered good luck in Russian folklore. European shorthair, Chartreux, Russian Blue, and Siberian are among the major cat breeds adopted in Russia and the region.
- The adoption of harmonized rules for traveling with pets, growing online sales of cats, relatively lower maintenance, and urban living are some of the major factors that drive the cat population and, thereby, the pet food market in the region.
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The easy availability of e-commerce platforms and the growing consumption of private-label food brands are contributing to an increase in pet cat expenditure
- There was an increase in pet expenditure in Europe during the study period because of growing spending on different types of food and rising premiumization as pet parents are concerned about the health needs of their pets. These factors helped in increasing the pet expenditure per animal by 24% between 2017 and 2022. For instance, in 2022, pedigree cats gained popularity, with the number of Persian cats increasing three times and the number of pedigree cats growing by more than 20% since 2017. Although the cat population is higher than that of dogs in Europe, they consume less pet food than dogs.
- Pet parents are providing premium brand products to their pet cats. Due to the increasing humanization of pets and rising disposable incomes, pet parents tend to opt for food brands such as Royal Canin, Purina, and Whiskas for their cats. The medium-priced pet food segment is witnessing increased sales due to the similar nutritional values offered by premium products. Low-income pet parents have been purchasing private-label brands for cats as they are low-priced compared to premium brands.
- Since the COVID-19 pandemic, there has been an increase in pet food sales through online channels as companies such as Bewital partnered with Zooplus and the convenience of a higher number of products available on e-commerce websites. This helped Amazon to be a leader in pet food sales in the United Kingdom, and online pet care sales in Europe are expected to register an annual growth rate of 5-9%. The rising consumption of private-label food brands and growing awareness about the benefits of healthy, nutritious pet food helped in increasing pet expenditure in the region.
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Europe Cat Food Industry Overview
The Europe Cat Food Market is fragmented, with the top five companies occupying 22.76%. The major players in this market are ADM, Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated and Nestle (Purina) (sorted alphabetically).
Europe Cat Food Market Leaders
ADM
Affinity Petcare SA
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Mars Incorporated
Nestle (Purina)
Other important companies include Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., Heristo aktiengesellschaft, Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Cat Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Europe Cat Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Pet Population
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Distribution Channel
- 5.2.1 Convenience Stores
- 5.2.2 Online Channel
- 5.2.3 Specialty Stores
- 5.2.4 Supermarkets/Hypermarkets
- 5.2.5 Other Channels
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5.3 Country
- 5.3.1 France
- 5.3.2 Germany
- 5.3.3 Italy
- 5.3.4 Netherlands
- 5.3.5 Poland
- 5.3.6 Russia
- 5.3.7 Spain
- 5.3.8 United Kingdom
- 5.3.9 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Affinity Petcare SA
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
- Figure 2:
- PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
- Figure 3:
- VOLUME OF PET CAT FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 4:
- VALUE OF PET CAT FOOD, USD, EUROPE, 2017 - 2029
- Figure 5:
- VOLUME OF PET CAT FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 6:
- VALUE OF PET CAT FOOD BY PET FOOD PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF PET CAT FOOD BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET CAT FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 14:
- VALUE OF PET CAT FOOD BY SUB DRY PET FOOD CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET CAT FOOD BY SUB DRY PET FOOD CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET CAT FOOD BY SUB DRY PET FOOD CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF KIBBLES, METRIC TON, EUROPE, 2017 - 2029
- Figure 18:
- VALUE OF KIBBLES, USD, EUROPE, 2017 - 2029
- Figure 19:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 20:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 21:
- VALUE OF OTHER DRY PET FOOD, USD, EUROPE, 2017 - 2029
- Figure 22:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 23:
- VOLUME OF WET PET FOOD, METRIC TON, EUROPE, 2017 - 2029
- Figure 24:
- VALUE OF WET PET FOOD, USD, EUROPE, 2017 - 2029
- Figure 25:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 26:
- VOLUME OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 27:
- VALUE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 28:
- VOLUME SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 29:
- VALUE SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 30:
- VOLUME OF MILK BIOACTIVES, METRIC TON, EUROPE, 2017 - 2029
- Figure 31:
- VALUE OF MILK BIOACTIVES, USD, EUROPE, 2017 - 2029
- Figure 32:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 33:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, EUROPE, 2017 - 2029
- Figure 34:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, EUROPE, 2017 - 2029
- Figure 35:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 36:
- VOLUME OF PROBIOTICS, METRIC TON, EUROPE, 2017 - 2029
- Figure 37:
- VALUE OF PROBIOTICS, USD, EUROPE, 2017 - 2029
- Figure 38:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 39:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, EUROPE, 2017 - 2029
- Figure 40:
- VALUE OF PROTEINS AND PEPTIDES, USD, EUROPE, 2017 - 2029
- Figure 41:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 42:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, EUROPE, 2017 - 2029
- Figure 43:
- VALUE OF VITAMINS AND MINERALS, USD, EUROPE, 2017 - 2029
- Figure 44:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 45:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, EUROPE, 2017 - 2029
- Figure 46:
- VALUE OF OTHER NUTRACEUTICALS, USD, EUROPE, 2017 - 2029
- Figure 47:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 48:
- VOLUME OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 49:
- VALUE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 50:
- VOLUME SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 51:
- VALUE SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 52:
- VOLUME OF CRUNCHY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 53:
- VALUE OF CRUNCHY TREATS, USD, EUROPE, 2017 - 2029
- Figure 54:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 55:
- VOLUME OF DENTAL TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 56:
- VALUE OF DENTAL TREATS, USD, EUROPE, 2017 - 2029
- Figure 57:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 58:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 59:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, EUROPE, 2017 - 2029
- Figure 60:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 61:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 62:
- VALUE OF SOFT & CHEWY TREATS, USD, EUROPE, 2017 - 2029
- Figure 63:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 64:
- VOLUME OF OTHER TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 65:
- VALUE OF OTHER TREATS, USD, EUROPE, 2017 - 2029
- Figure 66:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 67:
- VOLUME OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 68:
- VALUE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 69:
- VOLUME SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 70:
- VALUE SHARE OF PET CAT FOOD BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 71:
- VOLUME OF DIABETES, METRIC TON, EUROPE, 2017 - 2029
- Figure 72:
- VALUE OF DIABETES, USD, EUROPE, 2017 - 2029
- Figure 73:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 74:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, EUROPE, 2017 - 2029
- Figure 75:
- VALUE OF DIGESTIVE SENSITIVITY, USD, EUROPE, 2017 - 2029
- Figure 76:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 77:
- VOLUME OF ORAL CARE DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 78:
- VALUE OF ORAL CARE DIETS, USD, EUROPE, 2017 - 2029
- Figure 79:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 80:
- VOLUME OF RENAL, METRIC TON, EUROPE, 2017 - 2029
- Figure 81:
- VALUE OF RENAL, USD, EUROPE, 2017 - 2029
- Figure 82:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 83:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, EUROPE, 2017 - 2029
- Figure 84:
- VALUE OF URINARY TRACT DISEASE, USD, EUROPE, 2017 - 2029
- Figure 85:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 86:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 87:
- VALUE OF OTHER VETERINARY DIETS, USD, EUROPE, 2017 - 2029
- Figure 88:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 89:
- VOLUME OF PET CAT FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 90:
- VALUE OF PET CAT FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 91:
- VOLUME SHARE OF PET CAT FOOD SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 92:
- VALUE SHARE OF PET CAT FOOD SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 93:
- VOLUME OF PET CAT FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 94:
- VALUE OF PET CAT FOOD SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
- Figure 95:
- VALUE SHARE OF PET CAT FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 96:
- VOLUME OF PET CAT FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
- Figure 97:
- VALUE OF PET CAT FOOD SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 98:
- VALUE SHARE OF PET CAT FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 99:
- VOLUME OF PET CAT FOOD SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 100:
- VALUE OF PET CAT FOOD SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
- Figure 101:
- VALUE SHARE OF PET CAT FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 102:
- VOLUME OF PET CAT FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 103:
- VALUE OF PET CAT FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
- Figure 104:
- VALUE SHARE OF PET CAT FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 105:
- VOLUME OF PET CAT FOOD SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 106:
- VALUE OF PET CAT FOOD SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 107:
- VALUE SHARE OF PET CAT FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 108:
- VOLUME OF PET CAT FOOD BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
- Figure 109:
- VALUE OF PET CAT FOOD BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 110:
- VOLUME SHARE OF PET CAT FOOD BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 111:
- VALUE SHARE OF PET CAT FOOD BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 112:
- VOLUME OF PET CAT FOOD, METRIC TON, FRANCE, 2017 - 2029
- Figure 113:
- VALUE OF PET CAT FOOD, USD, FRANCE, 2017 - 2029
- Figure 114:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, FRANCE, 2022 AND 2029
- Figure 115:
- VOLUME OF PET CAT FOOD, METRIC TON, GERMANY, 2017 - 2029
- Figure 116:
- VALUE OF PET CAT FOOD, USD, GERMANY, 2017 - 2029
- Figure 117:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, GERMANY, 2022 AND 2029
- Figure 118:
- VOLUME OF PET CAT FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 119:
- VALUE OF PET CAT FOOD, USD, ITALY, 2017 - 2029
- Figure 120:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, ITALY, 2022 AND 2029
- Figure 121:
- VOLUME OF PET CAT FOOD, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 122:
- VALUE OF PET CAT FOOD, USD, NETHERLANDS, 2017 - 2029
- Figure 123:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, NETHERLANDS, 2022 AND 2029
- Figure 124:
- VOLUME OF PET CAT FOOD, METRIC TON, POLAND, 2017 - 2029
- Figure 125:
- VALUE OF PET CAT FOOD, USD, POLAND, 2017 - 2029
- Figure 126:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, POLAND, 2022 AND 2029
- Figure 127:
- VOLUME OF PET CAT FOOD, METRIC TON, RUSSIA, 2017 - 2029
- Figure 128:
- VALUE OF PET CAT FOOD, USD, RUSSIA, 2017 - 2029
- Figure 129:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, RUSSIA, 2022 AND 2029
- Figure 130:
- VOLUME OF PET CAT FOOD, METRIC TON, SPAIN, 2017 - 2029
- Figure 131:
- VALUE OF PET CAT FOOD, USD, SPAIN, 2017 - 2029
- Figure 132:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, SPAIN, 2022 AND 2029
- Figure 133:
- VOLUME OF PET CAT FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
- Figure 134:
- VALUE OF PET CAT FOOD, USD, UNITED KINGDOM, 2017 - 2029
- Figure 135:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
- Figure 136:
- VOLUME OF PET CAT FOOD, METRIC TON, REST OF EUROPE, 2017 - 2029
- Figure 137:
- VALUE OF PET CAT FOOD, USD, REST OF EUROPE, 2017 - 2029
- Figure 138:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD PRODUCT, %, REST OF EUROPE, 2022 AND 2029
- Figure 139:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
- Figure 140:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
- Figure 141:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Cat Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
- Europe is one of the largest regions with a high cat population and a high usage of commercial cat food products, increasing its importance in the global cat food market. In 2022, the European cat food market accounted for USD 19.4 billion. The market grew by 22.5% between 2017 and 2021 during the historical period, which is associated with the increase in the usage of premium products due to the rising pet humanization in the region, including looking after pets and considering them as an integral part of the family.
- In the European cat food market, food and treats were the major segments, accounting for market values of USD 14.3 billion and USD 2.6 billion in 2022, respectively. The higher shares of these segments were because of their significance in providing regular dietary requirements for cats and for training and entertainment purposes.
- Cats consume less water and need to be compensated with a wet food diet. As wet food is rich in moisture content, the usage of wet food among people who own cats has increased. Therefore, wet cat food emerged as the major pet food type in the European cat food market, accounting for 53.3% of the cat food segment in 2022, and it is estimated to record a CAGR of 5.7% during the forecast period.
- Nutraceuticals and pet treats are also expected to grow faster in the European cat food market, with CAGRs of 7.4% and 7.1%, respectively, during the forecast period. Cats are frequent eaters, and pet parents incorporate treats into feeding routines. The rising pet health concerns are also driving the usage of nutraceuticals.
- Therefore, the rising cat adoption and the increasing usage of commercial pet food products are estimated to drive the European cat food market at a CAGR of 5.7% during the forecast period.
| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Pet Food Product | Food | By Sub Product | Wet Pet Food | ||
| Pet Food Product | Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | ||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Food Product | Pet Treats | By Sub Product | Crunchy Treats | ||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Food Product | Pet Veterinary Diets | By Sub Product | Diabetes | ||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
| Country | France | ||||
| Germany | |||||
| Italy | |||||
| Netherlands | |||||
| Poland | |||||
| Russia | |||||
| Spain | |||||
| United Kingdom | |||||
| Rest of Europe |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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