European Cereal Bars Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers European Cereal Bars Brands and the Market is segmented by Product Type (Granola/Muesli Bars and Others); Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores and Other Distribution Channels) and Geography

European Cereal Bars Market Size

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
View Global Report
Europe Cereal Bar Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.50 %
Market Concentration Low

Major Players

Europe Cereal Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

European Cereal Bars Market Analysis

Europe Cereal Bar Market is projected to grow at a CAGR of 3.5% during the forecast period 2020-2025.

  • Cereal bars are being consumed as replacements for breakfast bars. Cereal bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health, but also appetizing.
  • Initially, diet-conscious individuals and athletes consumed cereal bars as a workout aid or a meal supplement. However, health benefits, portability and on-the-go features associated with cereal bars attracted consumers at large, including baby boomers and teenagers, thus, reflecting a surge in the market share and growth potential during the study period.

European Cereal Bars Market Trends

This section covers the major market trends shaping the Europe Cereal Bar Market according to our research experts:

Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products

In Europe, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting. Among the functional ingredients that manufacturers are using, to vary the nutrition bar formula, are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2.

europe-cereal-bar-market

Supermarket/hypermarket holds Prominent Share in the Market Studied

In Europe, mass merchandisers i.e. supermarkets/hypermarkets have an inherent advantage in terms of sufficient shelf-space as well as the bundling of products that are primarily aimed at achieving economies of scale. The supermarkets/hypermarkets provide super-sized shopping experience with suitable displays and assortments of indulgent snacking products. Expanding retail chain in Eastern Europe offer a potential growth opportunity to the market. Moreover, cereal bar companies are building relationships with nutritional experts and dietitians, in order to augment their sales through specialty and nutrition stores.

europe-cereal-bar-market

European Cereal Bars Industry Overview

Europe Cereal Bar market is competitive with a significant number of existing multinational players. Emerging startups offering new products possess tough competition for the existing players. Innovative product launches in various formats and compositions are the most adopted strategies by these players. Private label brands provide tough competition to the existing players with their flavored product offerings. Major players include- Nestlé S.A, Kellogg, General Mills, Inc., Eat Natural, KIND LLC among others.

European Cereal Bars Market Leaders

  1. Eat Natural

  2. KELLOGG Company

  3. General Mills

  4. Nestlé S.A.

  5. Hero Group

*Disclaimer: Major Players sorted in no particular order

Europe Cereal Bar Market.png
Need More Details on Market Players and Competitors?
Download PDF

European Cereal Bars Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Granola/Muesli Bars
    • 5.1.2 Other Bars
  • 5.2 By Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 Spain
    • 5.3.2 United Kingdom
    • 5.3.3 Germany
    • 5.3.4 France
    • 5.3.5 Italy
    • 5.3.6 Russia
    • 5.3.7 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Position Analysis
  • 6.4 Company Profiles
    • 6.4.1 Eat Natural
    • 6.4.2 The Kellogg Company
    • 6.4.3 General Mills
    • 6.4.4 KIND LLC
    • 6.4.5 Nestle S.A.
    • 6.4.6 Cerbona Elelmiszergyrto Kft.
    • 6.4.7 Hero Group
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject To Availablity
**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

European Cereal Bars Industry Segmentation

Europe cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into granola/muesli bars and others. On the basis of the distribution channels, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels. On the basis of geography, the report also provides regional analysis.

By Product Type Granola/Muesli Bars
Other Bars
By Distribution Channel Convenience Stores
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
Geography Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Need A Different Region Or Segment?
Customize Now

European Cereal Bars Market Research FAQs

The Europe Cereal Bar Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)

Eat Natural, KELLOGG Company, General Mills, Nestlé S.A. and Hero Group are the major companies operating in the Europe Cereal Bar Market.

The report covers the Europe Cereal Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Cereal Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

European Cereal Bars Industry Report

Statistics for the 2024 European Cereal Bars market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. European Cereal Bars analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

European Cereal Bars Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)