Market Size of Europe Cereal Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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European Cereal Bars Market Analysis
Europe Cereal Bar Market is projected to grow at a CAGR of 3.5% during the forecast period 2020-2025.
- Cereal bars are being consumed as replacements for breakfast bars. Cereal bar-producing companies are offering several tailor-made products, which are not only nutritious and beneficial for health, but also appetizing.
- Initially, diet-conscious individuals and athletes consumed cereal bars as a workout aid or a meal supplement. However, health benefits, portability and on-the-go features associated with cereal bars attracted consumers at large, including baby boomers and teenagers, thus, reflecting a surge in the market share and growth potential during the study period.
European Cereal Bars Industry Segmentation
Europe cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into granola/muesli bars and others. On the basis of the distribution channels, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Other Distribution Channels. On the basis of geography, the report also provides regional analysis.
| By Product Type | |
| Granola/Muesli Bars | |
| Other Bars |
| By Distribution Channel | |
| Convenience Stores | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |
| Spain | |
| United Kingdom | |
| Germany | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Cereal Bar Market Size Summary
The European cereal bars market is experiencing a notable expansion, driven by the shift in consumer preferences towards convenient and nutritious snack options. Initially popular among diet-conscious individuals and athletes, cereal bars have gained widespread appeal due to their health benefits and portability, attracting a diverse consumer base that includes baby boomers and teenagers. The market is characterized by a plethora of product offerings, including protein-rich, gluten-free, and sugar-free bars, catering to various consumer segments. The introduction of new flavors and functional ingredients such as CoQ10, L-carnitine, and omega-3s has further enhanced the appeal of these products, making them a staple in the snacking category.
The retail landscape in Europe, particularly the presence of supermarkets and hypermarkets, provides a strategic advantage for cereal bar distribution, offering ample shelf space and the ability to bundle products for economies of scale. The expansion of retail chains in Eastern Europe presents additional growth opportunities for the market. The competitive environment is marked by the presence of multinational players like Nestlé, Kellogg, and General Mills, alongside emerging startups that introduce innovative products. Private label brands also pose significant competition with their diverse flavored offerings. Companies are increasingly collaborating with nutritional experts to boost sales through specialty and nutrition stores, further intensifying the competitive dynamics in the market.
Europe Cereal Bar Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Granola/Muesli Bars
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2.1.2 Other Bars
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2.2 By Distribution Channel
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2.2.1 Convenience Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Specialty Stores
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2.2.4 Online Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 Spain
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2.3.2 United Kingdom
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2.3.3 Germany
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2.3.4 France
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2.3.5 Italy
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2.3.6 Russia
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2.3.7 Rest of Europe
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Europe Cereal Bar Market Size FAQs
What is the current Europe Cereal Bar Market size?
The Europe Cereal Bar Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)
Who are the key players in Europe Cereal Bar Market?
Eat Natural, KELLOGG Company, General Mills, Nestlé S.A. and Hero Group are the major companies operating in the Europe Cereal Bar Market.
