Market Share of Europe Chocolate Milk Industry
The Europe chocolate milk market is highly competitive, with regional and global players capturing a significant share in the market. Few companies that emerged as the leading player inferred by their market share in 2019 were Arla Foods, Unternehmensgruppe Theo Müller, and Mars, Incorporated. Key players, such as Muller, are focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers and they're also collaborating with the entertainment and sports industries, to inculcate healthy milk-drinking habit, especially among children. For instance, in 2017, Müller expanded its partnership with the National Basketball Association (NBA) to become an Official Partner for the NBA London Game 2018. Müller Rice has renewed its relationship with the NBA, for the first time, which also included its milkshake brand Frijj.
Europe Chocolate Milk Market Leaders
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Arla Foods
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OMIRA GmbH
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Mars Inc.
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Unternehmensgruppe Theo Müller
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Groupe Sodiaal
*Disclaimer: Major Players sorted in no particular order
