Market Trends of europe confectionery Industry
The introduction of healthy variants like sugar-free, clean-label, natural, and organic confectionery products across the region resulted in higher sales
- The consumption of confectionery products in Europe is majorly associated with celebrations, holidays, and gift-giving, leading to consistent demand throughout the year. Europeans are the world’s main consumers of chocolate and increasingly demand high-quality chocolates, as well as products that hold aspects that prove their sustainable and ethical trade.
- More than 80% of all chocolate confectionery sold in Germany in 2022 was made using sustainably produced cocoa. Large German retailers such as Lidl, Aldi, and REWE have committed themselves to only sell 100% sustainable cocoa chocolates.
- There is a growing interest in premium and artisanal chocolates in Europe. In 2022, a quarter of chocolate buyers in the United Kingdom paid more for a luxury brand of chocolate for themselves, while 44% of consumers in the country purchased those chocolates as a gift.
- In 2022, 55% of consumers in Germany preferred milk chocolate. However, dark chocolate is expected to be the fastest-growing segment. In Switzerland, 66% of consumers preferred dark chocolate. Consumption of dark chocolate is driven by consumer preferences for healthy products.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Strong demand for fortified confectionery products and products incorporated with ingredients with functional benefits boost the growth
