Europe Confectionery Packaging Market Size (2024 - 2029)

The Europe Confectionery Packaging Market is experiencing growth, driven by the increasing demand for lightweight and easily transportable products. The market's expansion is influenced by the popularity of plastic packaging, such as Stand-up Pouches, due to their cost-effectiveness and consumer appeal. Technological advancements in packaging machinery and materials have enhanced functionality and sustainability, contributing to the region's significant market share. Additionally, regulatory measures like the Packaging Directive and the EU's recycling targets are shaping the market landscape, emphasizing sustainability and producer responsibility.

Market Size of Europe Confectionery Packaging Industry

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Europe Confectionery Packaging Market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.17 Billion
Market Size (2029) USD 3.73 Billion
CAGR (2024 - 2029) 3.28 %
Market Concentration Medium

Major Players

Europe Confectionery Packaging Market Major Player

*Disclaimer: Major Players sorted in no particular order

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Europe Confectionery Packaging Market Analysis

The Europe Confectionery Packaging Market size is estimated at USD 3.17 billion in 2024, and is expected to reach USD 3.73 billion by 2029, growing at a CAGR of 3.28% during the forecast period (2024-2029).

The pandemic undoubtedly disrupted commerce across the globe, primarily highlighting the critical nature of the supply chain. Like the other essential infrastructure sectors, the confectionery industry has also been significantly affected by these challenges. For instance, as of Jun 2021, the German confectionery industry stated that it does not expect the business to return to normal until next year at the earliest. A survey by the Federal Association of the German Confectionery Industry (BDSI) examined the economic development of medium-sized members in the first quarter of 2021. It stated that the industry remains tense owing to the coronavirus crisis.

  • Consumption of confectionery products witnessed a record fall due to the COVID-19 pandemic lockdowns. For instance, the German confectionery registered the first slump in exports in the past 20 years. Notably, member countries of the European Union receive around 80% of the German confectionery exports. With lockdowns, logistical hurdles, and increased unemployment, falling household incomes were the significant drivers for declining confectionery sales.
  • Plastic Confectionery packaging has become popular among consumers over other products, as plastic material is lightweight and easier to handle. Even significant manufacturers have preferred to use plastic packaging like Containers & Stand-up Pouches, owing to the lower cost of production.
  • A wide variety of advanced, cost-effective, and sustainable packaging solutions emerging in the market, and plastic as a product, has been accepted globally. This has led to the regional players, such as Amcor, introducing new plastic product formats to cater to the demand for confectionery packaging.
  • However, Stand-up Pouches (SUPs) are witnessing significant demand and consumer interest in the studied region. The revived interest in SUPs can be attributed to various factors, including developing new packaging machinery, which delivers higher production and filling speeds, and advances in sealing efficiencies. In addition, other technological advances have helped to improve functionality and better heat and puncture resistance of the laminate material.
  • According to Confectionery Packaging Europe, healthy growth has increased production for most end-user markets, including sweets, chocolate, and fresh foods. The increased demand for customer-friendly products which are lightweight and easily transportable can be considered as a significant factor behind Europe's high market share in the global confectionery packaging market. Increasing focus on sustainability, the increased need for extended product shelf life, rising standards of hygiene, and customer focus on ease of use are the primary drivers of the studied market.
  • Further, the Packaging Directive aims to harmonize national measures on the packaging and the management of packaging waste. Moreover, the EU countries are directed to ensure that producer responsibility schemes are established for all packaging. The EU has targeted to recycle 65% of all packaging materials, of which they have planned to recycle 50% of plastic packaging, 50% of Aluminum packaging, and 75% of paper and cardboard packaging by 2025. Further, the EU targets to recycle 70% of all packaging materials by 2030.

Europe Confectionery Packaging Industry Segmentation

The study tracks the demand for the end-packaging products used for selling confectionery items in Europe. As one of the major markets in the world, the region has been at the forefront of innovation in confectionery packaging, mainly driven by the end-user preference for sustainable solutions and regulations. The scope is limited to the countries with the analysis provided in the study. The major material types and packaging products considered in the scope of work include Paper and Paperboard (Secondary packs, wrappers, and multi-packs), Plastic (wraps, films, pouches, etc.), Metal Containers, Glass Bottles, and Jars. Further, the study also analyses the impact of COVID-19 on the market, and the same has been considered for the current market estimations and future market projections. The country and the confectionery type market share are arrived based on the percentage of the confectionery market in Europe, as the confectionery packaging market is tracked based on demand correlated to the confectionery demand.

BY TYPE
Plastic (Wraps, Films, Containers, and Stand-up Pouches)
Paper and Paperboard (Wrappers, Secondary Packs, etc.)
Metal Containers
Glass Bottles and Jars
BY CONFECTIONERY TYPE
Chocolate
Sugar-based
Gums
Other Confectionery Types
BY COUNTRY
Germany
United Kingdom
France
Italy
Russia
Rest of Europe
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Europe Confectionery Packaging Market Size Summary

The European confectionery packaging market is poised for steady growth, driven by evolving consumer preferences and technological advancements. The market is experiencing a shift towards plastic packaging due to its lightweight and cost-effective nature, with significant manufacturers adopting formats like stand-up pouches. These pouches are gaining traction due to improvements in packaging machinery and material resilience, catering to the demand for sustainable and user-friendly solutions. The focus on sustainability is further emphasized by the European Union's ambitious recycling targets, aiming to significantly reduce plastic waste and enhance the recyclability of packaging materials. This regulatory environment is encouraging regional players to innovate and introduce new packaging formats that align with environmental goals.

The market landscape is characterized by competitive dynamics, with major players expanding their presence through strategic collaborations and product innovations. Companies like Nestlé and Ferrero are leading the charge in adopting recyclable and paper-based packaging solutions, reflecting a broader industry trend towards reducing plastic dependency. The UK market, in particular, is witnessing a surge in demand for innovative confectionery products, prompting manufacturers to explore plastic-free alternatives. This shift is not only driven by consumer demand for sustainability but also by regulatory pressures and the need for extended product shelf life. As the market evolves, the emphasis on packaging's role in enhancing product appeal and maintaining quality remains paramount, particularly for chocolate products, which require specialized packaging to preserve taste and aroma.

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Europe Confectionery Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Growth in Unit Volumes Driven by Downsizing and Baseline Growth Albeit Marginal in Europe

      2. 1.2.2 Packaging Innovations Driven by Sustainability, such as the Use of Recyclable and Biodegradable Materials

      3. 1.2.3 Product Manufacturers Continue to Focus on Packaging to Gain a Competitive Advantage by Leveraging Printing and Packaging Innovations

    3. 1.3 Market Challenges

      1. 1.3.1 Dynamic Nature Of Packaging Regulation Continues to Affect Rigid Plastic-based Product Sales

    4. 1.4 Industry Ecosystem Analysis

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

    6. 1.6 Impact of COVID-19 on the Confectionery Packaging Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 BY TYPE

      1. 2.1.1 Plastic (Wraps, Films, Containers, and Stand-up Pouches)

      2. 2.1.2 Paper and Paperboard (Wrappers, Secondary Packs, etc.)

      3. 2.1.3 Metal Containers

      4. 2.1.4 Glass Bottles and Jars

    2. 2.2 BY CONFECTIONERY TYPE

      1. 2.2.1 Chocolate

      2. 2.2.2 Sugar-based

      3. 2.2.3 Gums

      4. 2.2.4 Other Confectionery Types

    3. 2.3 BY COUNTRY

      1. 2.3.1 Germany

      2. 2.3.2 United Kingdom

      3. 2.3.3 France

      4. 2.3.4 Italy

      5. 2.3.5 Russia

      6. 2.3.6 Rest of Europe

Europe Confectionery Packaging Market Size FAQs

The Europe Confectionery Packaging Market size is expected to reach USD 3.17 billion in 2024 and grow at a CAGR of 3.28% to reach USD 3.73 billion by 2029.

In 2024, the Europe Confectionery Packaging Market size is expected to reach USD 3.17 billion.

Europe Confectionery Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)